ECommerce and Email Marketing go in tandem. When you manage an online store, you have the power to market the store the way you want to.
It could seem straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
These days, even the static newsletters aren’t enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber the way email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Using AWeber To Send Automatic Birthday Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service that are based in HTML templates. As an online platform, it makes use of automation to create a simple campaign. When the email is sent to the subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to give a modern style. You can change the color, font, or style. If you’re able, you can code your own template also works.
RSS to Email Templates
For those running a blog, you are able to transform the contents of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.
There’s a catch, though. Some email template templates can be used with an RSS feeds.
When you select the template, make sure you choose one that can also work with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and do not have distracting elements taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll need to work on as time passes. Also, points for incorporating a landing page for in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in emails themselves. Think live survey results, sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and is utilized as the basis for any future newsletters.
There is a possibility of locating details such as CTA when you change an element of the design. You can test this by trying out three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you have to visit the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users select the segments and then mix them.
The workaround they have at least is sending emails to various lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Based on what they accomplish, you can make use of Aweber to get better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent based on user actions: email opens, link clicks, site visits, purchases made, etc. Using AWeber To Send Automatic Birthday Email
When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create lists of up to 10 contacts with an online form. While you can manually input the information, it’s feasible to upload them instead. It speeds up the process so you won’t feel the stress. They will accept the following file types for import:
You have the option of using a pre-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation from Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat or by email, you’ll have their help. All subscription plans can use them. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. Using AWeber To Send Automatic Birthday Email
If you’re new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This will ensure that people know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The difference here compared to existing email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer support by phone, chat or email.
In the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you’ll send an email. Features such as A/B testing will not be available, but you can begin your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also see the data from your campaign and see the source of these data. One way or another the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you have access to essential vital features.
The most important selling point is its numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have the budget to invest in. The best part is that customer service is readily available. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid plan It’s affordable too. The cost is not excessive and you will make the most of the campaign you will create.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Most Frequently asked questions (FAQs) Using AWeber To Send Automatic Birthday Email
What is Aweber?
An email-based marketing service is a must that is suitable for businesses or digital marketers. No matter if you’re a beginner or seasoned professional you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and has helped companies of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and more. Some of them will need the use of a specific widget or coding to make the integration smooth.
Does Aweber have support for customers?
They can. The customer service of Aweber is available during working hours via phone, chat or via email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts with a form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.