Using Blog Broadcasts In AWeber

aweber-review

ECommerce and Email Marketing go in tandem. In running an online store, you’re given the option of marketing the store in the way you wish to.

It could appear straightforward, but it’s actually not. It’s about engaging with customers and go through social media reviewing blog posts and more. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.

These days, even the static newsletter is not enough to grab one’s attention. When you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber and how the email marketing process works, as well as what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Using Blog Broadcasts In AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates could be old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any service or product built upon HTML templates. Being a platform that makes use of automation to make a streamlined campaign. After the email is sent to the subscribers, you can view the information through their stats.

Using Blog Broadcasts In AWeber

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh style. You can alter the colors as well as the font or style. When you can, coding your own template also works.

RSS for Email Templates

For bloggers who have a blog, you are able to transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.

There’s a caveat, however. Some email template templates work with RSS feeds.

So when you choose a template, be certain to select one that is compatible with them. If not, the template can still be used without them.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They are designed to collect information, and no distracting elements are taking away from the registration form. All it does is allow subscribers to give their details.

You can create the heading, font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not currently possible. It’s something they’ll need to work on as time goes by. Bonus points for having the landing page of in an email-marketing platform at least.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.

It includes the use of dynamic content within an email. Consider live results from surveys as well as sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one performs best, and it is used as the one for future emails.

It is attainable to discover information like CTA in the event that you change a particular part of the design. It is possible to try this by testing three emails , mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.

There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails that are opened, pages visited, link clicks, etc.

To divide the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. The issue is when users select to mix and match segments.

The solution they can use at the very least is to send emails to multiple lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.

You can also look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • History of an individual’s activity

The data you collect will be useful for future campaigns. Depending on what they do it is possible to make use of Aweber to get better outcomes.

Marketing Automation

You can automate the marketing via email process by designing the sales funnels of your choice. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchases made, etc. Using Blog Broadcasts In AWeber

If a subscriber clicks on a link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber lets you create an unlimited list of 10 contacts using an online form. While you can manually input the details, it’s also possible to import them. It speeds up the process , so that you don’t experience the stress. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using an already-generated subject line or making your own. Except when making one, you need to wait for confirmation by your Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what is different from other companies. Whether you’re on the phone, live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. Using Blog Broadcasts In AWeber

If you’re still new to the email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This will ensure that people have an idea of what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer service via phone, chat, or via email.

Free Plan

With the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The watermark of the company will appear each time you’ll send an email. Features such as A/B testing will not be available, however, you can begin your marketing from here.

Pro Plan

In the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts: Contact Aweber to request a quote

In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data of your own campaign in action and where they came from. In one way or another these features can significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and have access to the most essential features.

The most important selling point is the numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of budget to invest in. The best part, service for customers is always available. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand this.

If you’re enrolled in an paid plan It’s affordable too. Not too much and you will get the best out of the campaign you make.

Aweber is a great choice for email marketing tool for all businessmen and marketers.

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Commonly asked questions (FAQs) Using Blog Broadcasts In AWeber

What exactly is Aweber?

Aweber is an email marketing platform for entrepreneurs and digital marketers. Whether you are a beginner or experienced you can increase the visibility of your campaign to all potential customers. The company was founded in 1998, and it helped businesses that were of any size.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce websites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to facilitate the integration.

Does Aweber have customer support?

They do. The customer service of Aweber is available during working hours via chat, phone, or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts using the form. If you are able enter the information manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at any time.

How do campaigns function within Aweber?

Campaigns in Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign will start when someone joins your list. If through Tag Applied, the campaign will start by applying an application tag on the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.

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