ECommerce and Email Marketing go together. When you manage your own online shop, you’re given the option of marketing the store in the way you wish to.
It might sound straightforward, but it’s actually not. You engage with customers and go through social media reviewing blog posts and so on. You also have the chance of making a sale after the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter is not enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Using Tags With AWeber Sign Up Forms
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service based on HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. After the email is delivered to recipients, you can look at the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to give a modern style. You can change the color, font, or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For those running blogs, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a caveat. Not all email templates can be used with RSS feed.
So when you choose the template, make sure you choose one that works with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They capture data, and do not have distracting elements taking away from the sign-up form. All it does is allow subscribers to fill in their information.
You can create the heading the font, style, and color. Photos can also be used here to make the page look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it could be used by Google Analytics, it is not yet possible. This is a feature that they will have to develop as time passes. Plus points for including a landing page for an email marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in emails themselves. Consider live results from surveys as well as sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part does the best job, and is utilized as the basis to send out future emails.
It is attainable to discover data such as CTA in the event that you change an element or design. You can test this by experimenting with three emails as you mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any subject in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users select the segments and then mix them.
The workaround they have at least is sending emails to various lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you get will be useful for future campaigns. Based on what they accomplish it is possible to make use of Aweber for more effective results.
You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to user actions: email opens or clicks on links, site visits, purchases made, and so on. Using Tags With AWeber Sign Up Forms
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags will determine the emails that are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts with the form. While you can manually input the details, it’s also easy to transfer them. It will speed up the process , so that you don’t experience the tension. They will accept the following file types for import:
You can choose between choosing a pre-generated subject line or making your own. Except when making one, you have to wait for verification by Aweber. Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat or email, you can receive their advice. Every subscription plan can benefit from these services. Live chat and email are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Using Tags With AWeber Sign Up Forms
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support by chat, phone or email.
In the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The watermark of the company will be present every time you’ll make an electronic mail. Features like A/B testing won’t be available, but you can begin your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B testing and more essential features like marketing automation. You can also view the results of your campaign and see the source of these data. In some way or other the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you get access to essential vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The best part, service for customers is always available. For those with no marketing background, their Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in an paid plan It’s affordable too. The cost is not excessive, and you can get the best out of the campaign you will develop.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Frequently asked questions (FAQs) Using Tags With AWeber Sign Up Forms
What exactly is Aweber?
Aweber is an email marketing platform designed for businesses or digital marketers. If you’re a novice or experienced, you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped companies regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and many more. Some of them will need an additional widget or coding to make the integration smooth.
Does Aweber provide customer service?
They offer it. The customer service of Aweber is available during business hours via chat, phone or via email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts with the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.