ECommerce and Email Marketing go in tandem. If you own the online business, you’ll have the option of marketing the store the way you want to.
On paper, it might seem easy, but it isn’t. Customers interact with you by using social media, interact with them, review blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
These days, even the static newsletters aren’t enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Vertical Response Vs AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product that are based in HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. After the email is sent to the subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated look. You can tweak the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have blogs, you can convert the content of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. It provides instant updates to subscribers through emails instead of the site.
There’s a caveat. There aren’t all templates for email that can be used with an RSS feed.
So when you choose a template, be sure you choose one that is compatible with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They capture data, and no distracting elements are blocking the registration form. It’s just a way to let users to provide their information.
You can design the heading and font, style and the color. Images can be utilized here to make the page look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s a feature they must work on as time passes. Plus points for including on a landing page an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Consider live results from surveys as well as sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one is most effective, and is used as the one for any future emails.
It’s possible to find information like CTA when you change a particular part or design. You can test this by experimenting with three different emails while mixing and match. Most email marketing tools follow three variations as the industry standard.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To segment the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The solution they can use at a minimum is to send emails to multiple lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Depending on what they do you could utilize Aweber for more effective outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, sales made, etc. Vertical Response Vs AWeber
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create lists of up to 10 contacts via an online form. Although you can manually enter the details, it’s also easy to transfer them instead. This speeds up the process so that you don’t experience the tension. They accept these file types when they import:
You have the decision of using an already-generated subject line or making your own. Except when making one, you must wait for verification by your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone, live chat, or email, you can have their help. All subscription plans have the ability to use these services. Email and live chat support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Vertical Response Vs AWeber
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support via chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted up to 500 people on the list. The watermark of the company will appear every time you mail an email. Features like A/B testing may not be available, however, you can begin your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing and more essential features like marketing automation. You can also view the results of your campaign in action and where they come from. In one way or another these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to the most essential features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well with the free plan when you don’t have enough budget to invest in. The best part, the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover that.
If you’re enrolled in an paid plan It’s affordable too. The cost is not excessive but you’ll make the most of the campaign you make.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Vertical Response Vs AWeber
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for companies as well as digital marketing. Whether you are a beginner or seasoned professional, you can help your campaign be more visible to all potential customers. The company was founded in 1998 and helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs like Salesforce and web builders like Wix and WordPress, etc. Some of them will need an additional widget or code to facilitate the integration.
Does Aweber have support for customers?
They do. The customer service of Aweber is available during working hours via phone, chat or via email. It also offers the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts with a form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.