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ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’re given the ability to promote your store in the way you wish to.

In writing, this might sound straightforward, but it’s actually not. You engage with customers by using social media, interact with them, review blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.

Nowadays, even a static newsletter isn’t enough to draw interest. When you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber the way it works with email marketing, and what you should do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber View AWeber Archieve Emails

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates could be out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any service or product based in HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you can view the information through their stats.

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to create a fresh appearance. You can change the color, font, or style. If you are able to code your own template which also works as well.

RSS feed to Email Templates

For those running a blog, you can change the content from your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This provides immediate updates to subscribers through email instead of going to the website.

There’s a caveat. There aren’t all templates for email that can be used with RSS feeds.

If you decide to use a template, be sure to find one that is compatible with them. If not, the template can still work without them.

Landing Page Builder

Landing Pages are among the latest features that were added to Aweber. They collect data and no distracting elements are blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.

You can create the heading the font, style, and color. Photos can be also used here to make the page look professional to potential subscribers.

However, this feature cannot be tested using automated A/B testing. If you also expect it could be used with Google Analytics, it is not yet possible. It’s a feature they have to develop as time goes by. Bonus points for having the landing page of an email marketing platform at the very least.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.

It also combines using dynamic content within an email. Consider live results from surveys, sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part performs best, and it can be used to determine the best option for any future emails.

It is attainable to discover information like CTA when you alter an element of the design. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.

There is no limit in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any subject in your database. This can include emails opened, pages visited, link clicks, and so on.

To separate the data, you need to go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose and mix segments.

The method they use at the very least is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.

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Analytics and Reporting

The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • The history of an individual’s activities

The information you get this way can be utilized for future campaigns. Based on the type of campaign they are, you can utilize Aweber for better results.

Marketing Automation

You can automate the email marketing process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. View AWeber Archieve Emails

If a subscriber clicks on an email link, Aweber will set tags for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”

Making an Subscriber List

Aweber lets you create an unlimited list of 10 contacts using an online form. While you can manually input the information, it’s easy to transfer them instead. This speeds up the process so that you don’t experience the anxiety. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing an already-generated subject line or making your own. In the event of creating one, you must wait for verification by the Aweber team. It could take a day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat or by email, you’ll have their help. Every subscription plan can benefit from them. Chat and emails support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. View AWeber Archieve Emails

If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available on this page. This makes sure that users know what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Free and Pro. The difference here compared to the existing email marketing options is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support by chat, phone, or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The company’s watermark will be present every time you’ll send an email. Features like A/B testing won’t be usable, but you can start your marketing here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a price

With this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data from your campaign and see where they came from. In one way or another these features can assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and have access to vital features.

The major selling points are its many templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have enough budget to invest in. The best part is that service for customers is always available. For those with no marketing background, their Knowledge Base can give you enough details to help you understand this.

When subscribed to a paid plan it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you will create.

Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.

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Frequently Asked Questions (FAQs) View AWeber Archieve Emails

What is Aweber?

Aweber is an email marketing platform designed for companies or digital marketers. Whether you are a beginner or seasoned professional you can make your campaign more visible to any potential audience. The company was established in 1998, and it helped businesses that were of any size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce websites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or coding to make the integration smooth.

Does Aweber offer customer support?

They can. Customer support on Aweber is accessible during business hours via phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts with an online form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You have to remove the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.

How do campaigns work in Aweber?

Campaigns within Aweber can work by a combination of subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will start with the application of a tag to the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.

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