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aweber-review

ECommerce and Email Marketing go in tandem. In running the online business, you’re given the ability to promote your store however you would like to.

In writing, this might seem straightforward, but it’s actually not. You engage with customers, go through social media, review blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.

Today, even a static newsletter isn’t enough to draw interest. If you have a plan in your mind, send a message to Aweber.

This review will cover Aweber, how it works with email marketing, and what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Wa List Of AWeber Tags

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates might appear outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any product or service that are based in HTML templates. Being an online platform that makes use of automation to create a simple campaign. When the email is sent to the subscribers, you are able to view the information through their stats.

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to create a fresh look. You can tweak the colors and fonts, or even the style. When you can, coding your own template which also works as well.

RSS to Email Templates

If you run a blog, you are able to change the content from the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This gives instant updates to subscribers through email, instead of visiting the site.

There’s a caveat. Not all email templates work with an RSS feed.

If you decide to use a template, be certain to select one that works with them. If not, the template can still work without them.

Landing Page Builder

Landing Pages are the newer features introduced in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s just a way to let users to provide their information.

You can create the heading and font, style and color. Photos can also be used to create a page that will appear professional to prospective subscribers.

But, this feature can’t be tested using automated A/B testing. If you’re hoping that it could be used by Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time passes. Plus points for including a landing page for in an email-marketing platform, at a minimum.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.

It also combines using dynamic content in emails themselves. Imagine live survey results and scores from sports games as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part performs best, and it is used as the one to send out future emails.

It’s possible to find data such as CTA when you alter a particular part or design. It is possible to test this by trying out three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.

There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any topic in your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To divide the data, you need to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select and mix segments.

The method they use at a minimum is to send emails to multiple lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.

You can also look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • The history of an individual’s activities

The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are, you can make use of Aweber for better outcomes.

Marketing Automation

You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchase made, and so on. Wa List Of AWeber Tags

If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags will decide which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”

Creating the Subscriber List

Aweber lets you create a list of up to 10 contacts with a form. Although you can manually enter the information, it’s feasible to upload them instead. It speeds the process and you won’t feel the tension. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of an already-generated subject line or creating your own. In the event of creating one, you have to wait for verification from Aweber. Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what is different from other companies. When you’re on the phone, live chat, or email, you can have their help. All subscription plans have the ability to use them. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. Wa List Of AWeber Tags

If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This will ensure that people have an idea of what they can do in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose between: Pro and Free. The difference here compared to existing email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer support by phone, chat, or email.

Free Plan

If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s watermark will appear each time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing from here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber to request a quote

With this plan, you will have access to A/B tests and more essential features like marketing automation. You can also see the data of your own campaign as it is being implemented and also the source of these data. One way or another these features can assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you have access to essential vital features.

The most important selling point is its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have the budget to spend on. The best part, the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand that.

If you are enrolled in a paid subscription it’s priced reasonably. The cost is not excessive and you will make the most of the campaign you’ll make.

Aweber is a great choice for email marketing tool for all businessmen and marketers.

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Frequently Asked Questions (FAQs) Wa List Of AWeber Tags

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for companies as well as digital marketing. Whether you are a beginner or seasoned professional, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped businesses of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional coding to ensure seamless integration.

Does Aweber provide support for customers?

They can. Customer service on Aweber is accessible during business hours via phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts with a form. If you can, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must remove the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at any time.

What are the campaigns that work in Aweber?

Campaigns on Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.

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