ECommerce and Email Marketing go hand-in-hand. In running the online business, you’ll have the option of marketing the store the way you want to.
On paper, it might seem simple, but it’s not. It’s about engaging with customers and go through social media reviewing blog posts and much more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
These days, even the static newsletter isn’t enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Webinar Ninja AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product that are based upon HTML templates. As an online platform uses automation to make a streamlined campaign. After the email is sent to the subscribers, you can view the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern appearance. You can change the color, font, or style. When you can, coding your own template which also works as well.
RSS for Email Templates
For those running a blog, you can convert the content of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any content with already an RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.
There’s a catch, though. Not all email templates work with an RSS feeds.
So when you choose the template, make sure to find one that is compatible with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not yet possible. It’s a feature they need to work on in the future. Also, points for incorporating on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within an email. Imagine live survey results, sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one performs best, and it can be used as the one for any future email campaigns.
There is a possibility of locating details like CTA when you change one particular aspect or design. You can test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no restriction on how the tests would go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened, pages visited, link clicks, and so on.
To segment the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users choose the segments and then mix them.
The workaround they have at a minimum is to send emails to various lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The data you collect here can be used in future campaigns. Depending on what they do, you can use Aweber to get better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchases made, etc. Webinar Ninja AWeber
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags can determine the emails that are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create an unlimited list of 10 contacts with a form. Although you can manually enter the information, it’s possible to import them. It will speed up the process , so you don’t have to anxiety. They accept these file types when they import:
You have the decision of choosing a pre-generated subject line , or creating your own. If you create one, you need to wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans can use these services. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. Webinar Ninja AWeber
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat, or email.
With the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s watermark will appear every time you mail an email. Features like A/B testing won’t be available, however, you can start your marketing here.
To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also view the results of your campaign as it is being implemented and also where they come from. In some way or other these features can assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to vital features.
The main selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even in the absence of budget to invest in. The best part is that customer service is readily available. For those who have no marketing background, their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can make the most of the campaign you’ll make.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) Webinar Ninja AWeber
What exactly is Aweber?
Aweber is an email marketing platform designed for companies as well as digital marketing. If you’re a novice or experienced you can help your campaign be more visible to all potential customers. The company was established in 1998 and has helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and many more. Some of them require the use of a specific widget or programming to make the integration smooth.
Does Aweber provide customer support?
They can. Customer service on Aweber is accessible during business hours by phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts with an online form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.