ECommerce and Email Marketing go hand-in-hand. If you own an online store, you have the option of marketing the store in the way you wish to.
On paper, it might seem simple, but it’s not. It’s about engaging with customers and go through social media, review blog posts, and much more. There is also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
These days, even the static newsletters aren’t enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber What Address To Use With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service based in HTML templates. Being a platform uses automation to make a streamlined campaign. When the email is sent to the subscribers, you can view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to create a fresh look. You can change the color as well as the font or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For bloggers who have blogs, you can change the content from your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. Not all email templates are compatible with an RSS feeds.
So when you choose the template, make sure to find one that is compatible with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They collect data and no distracting elements are blocking the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading the font, style, and the color. Photos can be also used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not yet possible. It’s a feature they need to work on as time passes. Also, points for incorporating a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys and scores from sports games as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails performs best, and it can be used to determine the best option to send out future newsletters.
It’s possible to find information such as CTA when you change a particular part in the layout. You can test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation on how the tests would go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you’ll need go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users choose and mix segments.
The method they use at least is sending emails to multiple lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you get will be useful for future campaigns. Depending on what they do, you can utilize Aweber for better outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. What Address To Use With AWeber
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. The tags can determine the emails that are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with an online form. While you can manually input the details, it’s also possible to import them. It speeds the process and you won’t feel the tension. They accept these file types when importing:
You have the option of using an already-generated subject line or making your own. Except when making one, you must wait for verification by your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone, live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. What Address To Use With AWeber
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This makes sure that users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The difference here compared to the existing email marketing options is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone, or via email.
With the Free Plan, you get to use Aweber for free. However, you’re only limited to 500 subscribers on your list. The watermark of the company will be present every time you’ll mail an email. Features like A/B testing may not be usable, but you can start your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data from your campaign and see the source of these data. One way or another these features can assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and have access to the most essential features.
The major selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. For those with no prior experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in an paid plan it’s priced reasonably. The cost is not excessive but you’ll get the best out of the campaign you’ll create.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) What Address To Use With AWeber
What is Aweber?
Aweber is an email marketing platform that is suitable for businesses as well as digital marketing. No matter if you’re a beginner or seasoned professional you can increase the visibility of your campaign to all potential customers. The company was founded in 1998, and it helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or code to make the integration smooth.
Does Aweber provide customer support?
They do. Customer support on Aweber is accessible during business hours by phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts with a form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. On Subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.