ECommerce and Email Marketing go together. If you own the online business, you’re given the power to market the store the way you want to.
In writing, this might appear easy, but it isn’t. Customers interact with you and go through social media, review blog posts, and so on. You also have the chance of making a sale after the advertisement. One method to promote is via email marketing.
These days, even the static newsletters aren’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber What Are AWeber Campaigns
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It lets users create campaigns and newsletters for any service or product based in HTML templates. As a platform uses automation to create a simple campaign. Once the email has been delivered to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to give a modern style. You can change the color, font, or style. If you are able to code your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you can transform the contents of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.
There’s a catch, though. Some email template templates can be used with RSS feed.
When you select a template, be certain to select one that can also work with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can also be used here to make the page appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it could be used by Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time passes. Plus points for including the landing page of the email marketing system at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content in the email itself. Think live survey results, sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part does the best job, and will be utilized as the basis for future email campaigns.
It is attainable to discover data like CTA in the event that you change a particular part in the layout. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails that are opened, pages visited, link clicks, and so on.
To separate the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select and mix segments.
The workaround they have at the very least is to send emails to various lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to use Aweber for more effective results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchases made, and so on. What Are AWeber Campaigns
When a subscriber clicks an email link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create lists of up to 10 contacts with the form. While you can manually input the information, it’s easy to transfer them. It will speed up the process , so you don’t have to tension. It will accept these types of files when importing:
You can choose between making use of a pre-generated subject line or making your own. In the event of creating one, you must wait for verification from the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use these services. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. What Are AWeber Campaigns
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This will ensure that people know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone, or email.
In the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The watermark of the company will be present every time you’ll mail an email. Features like A/B testing won’t be available, however, you can start your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also see the results of your campaign and see where they come from. One way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you have access to the most essential features.
The major selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have enough funds to purchase. The greatest part is that service for customers is always available. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough information to cover this.
When subscribed to an paid plan it’s priced reasonably. Not too much, and you can benefit from the campaign you’ll create.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) What Are AWeber Campaigns
What exactly is Aweber?
An email-based marketing service is a must that is suitable for businesses as well as digital marketing. No matter if you’re a beginner or seasoned professional it is possible to increase the visibility of your campaign to all potential customers. The company was established in 1998 and has helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and more. Some of them will need a dedicated widget or additional coding to facilitate the integration.
Does Aweber offer customer service?
They can. Customer service on Aweber is available during business hours by phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts with a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will start by applying tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.