ECommerce and Email Marketing go in tandem. If you own the online business, you have the power to market the store however you would like to.
It might appear easy, but it isn’t. Customers interact with you by using social media, interact with them and blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter is not enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber What Are Beta Tags In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service based upon HTML templates. Being a platform that makes use of automation to create a more efficient campaign. After the email is sent to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to create a fresh look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
If you run a blog, you are able to convert the content of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant updates to subscribers via email instead of going to the website.
There’s a caveat, however. Not all email templates are compatible with RSS feed.
When you select a template, be sure you choose one that can also work with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They capture data, and there are no distractions hindering the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized here to make the page look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to work with Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Plus points for including a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in an email. Think live survey results and scores from sports games, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one does the best job, and is utilized as the basis to send out future email campaigns.
It’s possible to find details like CTA in the event that you change a particular part of the design. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools adhere to three variations as the industry standard.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.
The solution they can use at the very least is to send emails to various lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The data you collect here can be used for future campaigns. Based on the type of campaign they are you could use Aweber for better results.
You can automate the email marketing process by designing your own sales flowcharts. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchase made, and so on. What Are Beta Tags In AWeber
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create a list of up to 10 contacts using a form. While you can manually input the data, it is also possible to import them. It speeds up the process so you won’t feel the tension. They accept these file types when they import:
You have the option of making use of an already-generated subject line or making your own. In the event of creating one, you must wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans have the ability to use these services. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. What Are Beta Tags In AWeber
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This makes sure that users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the number of subscribers that you can cater to. All plans have access to 24/7 customer service via phone, chat, or via email.
With the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The company’s watermark will appear every time you mail an email. Features such as A/B testing will not be available, but you can begin your marketing here.
For the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also see the data of your own campaign and see the source of these data. One way or another the additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to the most essential features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the funds to purchase. The best part, customer service is readily available. For those with no marketing background the Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you will make.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Commonly asked questions (FAQs) What Are Beta Tags In AWeber
What exactly is Aweber?
Aweber is an email marketing platform for businesses as well as digital marketing. Whether you are a beginner or experienced, you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or coding to make the integration smooth.
Does Aweber offer support for customers?
They do. Customer support on Aweber is available during working hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts through an online form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.