What Do Amazon Sellers Use AWeber For

aweber-review

ECommerce and Email Marketing go hand-in-hand. If you own the online business, you have the ability to promote your store in the way you wish to.

It could seem simple, but it’s not. You engage with customers, go through social media, review blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.

These days, even the static newsletters aren’t enough to attract interest. If you have a plan in mind, say hello to Aweber.

This review will cover Aweber the way the email marketing process works, as well as what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber What Do Amazon Sellers Use AWeber For

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates may look old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product based on HTML templates. Being an online platform that makes use of automation to create a simple campaign. After the email is sent to the subscribers, you can view the information through their stats.

What Do Amazon Sellers Use AWeber For

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to give a modern appearance. You can change the color as well as the font or style. If you are able to code your own template which also works as well.

RSS for Email Templates

For those running a blog, you can transform the contents of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This provides immediate updates to subscribers via emails instead of the website.

There’s a caveat, however. There aren’t all templates for email that work with an RSS feeds.

If you decide to use a template, be sure you choose one that works with them. If not, the template can still work without them.

Builder of the Landing Page

Landing Pages are among the latest features introduced in Aweber. They capture data, and there are no distractions taking away from the registration form. All it does is allow subscribers to fill in their information.

You can create the heading and font, style and the color. Photos can also be used here to make the page look professional for potential subscribers.

However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time goes by. Also, points for incorporating on a landing page in an email-marketing platform at least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content in emails themselves. Think live survey results and scores from sports games or weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one is most effective, and can be used as the one for future emails.

There is a possibility of locating data such as CTA when you alter a particular part of the design. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the industry standard.

There is no limit in how the tests could go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments for any topic within your database. This includes emails opened, pages visited, link clicks, and so on.

To separate the data, you’ll need go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.

The solution they can use at least is sending emails to several lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • History of an individual’s activity

The information you gather this way can be utilized in future campaigns. Depending on what they do, you can utilize Aweber for better outcomes.

Marketing Automation

You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. What Do Amazon Sellers Use AWeber For

If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”

Creating an Subscriber List

Aweber lets you create lists of up to 10 contacts with the form. While you can manually input the details, it’s also easy to transfer them. This speeds up the process , so you won’t feel the tension. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing a pre-generated subject line , or creating your own. Except when making one, you must wait for verification by Aweber. Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone, live chat, or email, you can get their input. All subscription plans have the ability to use these services. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. What Do Amazon Sellers Use AWeber For

If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found on this page. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The watermark of the company will appear each time you’ll send an email. Features such as A/B testing will not be available, but you can start your marketing here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a quote

With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also view the results of your campaign as it is being implemented and also where they came from. In some way or other, these additional features will significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and have access to essential vital features.

The main selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to spend on. The greatest part is that service for customers is always available. For those who have no marketing background Their Knowledge Base can give you enough information to cover that.

If you’re enrolled in a paid plan It’s affordable too. Not too much and you will make the most of the campaign you’ll create.

Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.

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Most Frequently asked questions (FAQs) What Do Amazon Sellers Use AWeber For

What is Aweber?

The Aweber platform for email marketing is designed that is suitable for entrepreneurs or digital marketers. If you’re a novice or veteran it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998, and it helped companies of all sizes.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce sites such as Shopify, CRM like Salesforce and web builders like Wix and WordPress, etc. Some of them require an additional widget or programming to ensure seamless integration.

Does Aweber offer customer support?

They do. Customer service on Aweber is available during working hours via chat, phone or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts with an online form. If you are able manually input the data manually.

Can you delete a list on Aweber?

Yes. You have to disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.

What are the campaigns that work within Aweber?

Campaigns within Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.

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