ECommerce and Email Marketing go in tandem. If you own your own online shop, you’ll have the power to market the store however you would like to.
In writing, this may appear easy, but it isn’t. It’s about engaging with customers and go through social media reviewing blog posts and much more. You also have the chance of making a sale following the advertisement. One method to promote is via email marketing.
Today, even a static newsletter isn’t enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber What Do AWeber Emails Look Like
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service built on HTML templates. Being an online platform that makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you can view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable for an updated style. You can change the color as well as the font or style. If you are able to code your own template also works.
RSS for Email Templates
For those running blogs, you can change the content from your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the site.
There’s a catch, though. There aren’t all templates for email that are compatible with an RSS feed.
When you select the template, make sure to find one that works with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. All it does is allow subscribers to give their details.
You can create the heading, font, style, and color. Images can be utilized here to make the page look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time passes. Bonus points for having a landing page for an email marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in emails themselves. Think live survey results as well as sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part is most effective, and is used to determine the best option for future emails.
It’s possible to find details such as CTA in the event that you change an element in the layout. It is possible to test this by experimenting with three emails as you mix and mix and match. The majority of email marketing tools use three variations as the industry standard.
There is no limit regarding how tests will go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any subject within your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you have to visit your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.
The workaround they have at least is sending emails to various lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get here can be used in future campaigns. Based on what they accomplish, you can make use of Aweber for better results.
You can automate the email marketing process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, sales made, etc. What Do AWeber Emails Look Like
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags can decide which emails are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create lists of up to 10 contacts using the form. Although you can manually enter the information, it’s feasible to upload them instead. This speeds the process and you don’t have to stress. It will accept these types of files when they import:
You can choose between choosing a pre-generated subject line , or making your own. Except when making one, you must wait for confirmation by your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. What Do AWeber Emails Look Like
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available on this page. This ensures that the users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer service via phone, chat, or via email.
In the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will be present every time you make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. One way or another, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you have access to essential vital features.
The major selling points are its many templates, data segmentation, A/B testing, and reporting system. It can still work well on the free version even when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. For those with no prior experience in marketing the Knowledge Base can give you enough information to cover that.
When subscribed to a paid plan it’s priced reasonably. The cost is not excessive and you will get the best out of the campaign you will develop.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) What Do AWeber Emails Look Like
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs and digital marketers. No matter if you’re a beginner or experienced, you can help your campaign be more visible to any potential audience. The company was established in 1998 and helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress and many more. Some of them will need an additional widget or code to ensure seamless integration.
Does Aweber offer support for customers?
They can. The customer service of Aweber is available during business hours by phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts through a form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.