ECommerce and Email Marketing go in tandem. If you own an online store, you’re given the ability to promote your store in the way you wish to.
It might sound simple, but it’s not. You engage with customers, go through social media reviewing blog posts and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
Today, even a static newsletters aren’t enough to draw attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber What Does AWeber Intergration Mean
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based upon HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. After the email is sent to the recipients, you can look at the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized for an updated appearance. You can alter the colors, font, or style. If you are able to code your own template also works.
RSS feed to Email Templates
For bloggers who have blogs, you can transform the contents of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.
There’s a caveat, however. Some email template templates work with RSS feed.
So when you choose a template, be sure you choose one that is compatible with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can create the heading and font, style and color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not currently possible. It’s something they’ll need to work on as time passes. Also, points for incorporating on a landing page in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within the email itself. Think live survey results as well as sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails does the best job, and will be utilized as the basis for future newsletters.
It is attainable to discover information such as CTA when you alter an element or design. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools follow three variations as the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any topic within your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you need go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose and mix segments.
The solution they can use at the very least is to send emails to multiple lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Based on what they accomplish you could use Aweber for more effective outcomes.
You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchases made, etc. What Does AWeber Intergration Mean
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create an unlimited list of 10 contacts using a form. Although you can manually enter the data, it is also possible to import them instead. This speeds the process and you don’t have to anxiety. They will accept the following file types when importing:
You have the decision of choosing an already-generated subject line or creating your own. Except when making one, you must wait for confirmation by the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone, live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. What Does AWeber Intergration Mean
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This will ensure that people know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support via chat, phone or email.
With the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear each time you’ll mail an email. Features like A/B testing may not be available, however, you can start your marketing efforts here.
In the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you get access to A/B tests and other essential features such as marketing automation. You can also view the data from your campaign in action and the source of these data. In some way or other these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to the most essential features.
The main selling points are its many templates including data segmentation, A/B testing, and a reporting system. It can still work well with the free plan in the absence of budget to spend on. The best part, service for customers is always available. For those with no marketing background Their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in an paid plan It’s affordable too. Not too much, and you can make the most of the campaign you create.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Commonly Asked Questions (FAQs) What Does AWeber Intergration Mean
What is Aweber?
Aweber is an email marketing platform for companies and digital marketers. Whether you are a beginner or veteran it is possible to help your campaign be more visible to all potential customers. The company was established in 1998 and helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify and CRMs like Salesforce, web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber provide customer service?
They do. The customer service of Aweber is available during business hours via chat, phone or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts with an online form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.