ECommerce and Email Marketing go hand-in-hand. In running the online business, you have the option of marketing the store the way you want to.
In writing, this may appear straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and so on. There is also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter is not enough to attract interest. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber What Does It Mean When AWeber Says It Sent Out 292 And You Have Over 1500
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service built in HTML templates. As a platform that makes use of automation to create a more efficient campaign. Once the email has been delivered to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified for an updated style. You can change the color, font, or style. If you are able to code your own template also works.
RSS to Email Templates
For bloggers who have blogs, you can convert the content of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the site.
There’s a caveat. Some email template templates can be used with an RSS feeds.
When you select a template, be sure you choose one that is compatible with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They capture data, and no distracting elements are taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading and font, style and the color. Photos can also be used here to make the page look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will have to develop in the future. Plus points for including on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in emails themselves. Consider live results from surveys as well as sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one performs best, and it can be used as the one to send out future email campaigns.
It is attainable to discover details like CTA when you change an element in the layout. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to several lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you gather will be useful in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber to get better outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on user actions: email opens or clicks on links, site visits, purchases made, etc. What Does It Mean When AWeber Says It Sent Out 292 And You Have Over 1500
If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags can decide the emails that are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build lists of up to 10 contacts with the form. While you can manually input the data, it is also possible to import them. It will speed up the process so you don’t have to tension. They accept these file types when they import:
You have the option of choosing a pre-generated subject line or making your own. Except when making one, you have to wait for confirmation from your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone, live chat, or by email, you’ll get their input. Every subscription plan can benefit from them. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. What Does It Mean When AWeber Says It Sent Out 292 And You Have Over 1500
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The main difference between these plans and the existing email marketing options is the number of subscribers that you can cater to. All plans have access to 24/7 customer service via chat, phone or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear every time you mail an email. Features like A/B testing may not be available, however, you can begin your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also view the data of your own campaign and see the source of these data. In some way or other the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you have access to essential vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the budget to spend on. The best part is that the customer support is available 24/7. For those with no prior experience in marketing the Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid subscription It’s affordable too. Not too much, and you can make the most of the campaign you will make.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Frequently Asked Questions (FAQs) What Does It Mean When AWeber Says It Sent Out 292 And You Have Over 1500
What exactly is Aweber?
An email-based marketing service is a must for entrepreneurs and digital marketers. If you’re a novice or veteran, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress, etc. Some of them require an additional widget or code to ensure seamless integration.
Does Aweber have customer service?
They can. Customer service on Aweber is accessible during business hours via chat, phone or via email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts using the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.