ECommerce and Email Marketing go in tandem. When you manage the online business, you have the power to market the store the way you want to.
On paper, it might appear easy, but it isn’t. You engage with customers and go through social media and blog posts, and more. There is also the possibility of making a sale following the advertisement. One method to promote is via email marketing.
These days, even the static newsletter is not enough to attract interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber What Does Mailing List Not Active From AWeber Mean
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service based in HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you can view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified for an updated style. You can alter the colors, font, or style. If you are able to code your own template also works.
RSS feed to Email Templates
If you run blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with already an RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.
There’s a catch, though. Not all email templates can be used with RSS feed.
When you select a template, be certain to select one that works with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and do not have distracting elements blocking the sign-up form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they have to develop in the future. Also, points for incorporating a landing page for an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in emails themselves. Consider live results from surveys and scores from sports games or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one performs best, and it is utilized as the basis for any future newsletters.
It is attainable to discover information such as CTA when you alter one particular aspect or design. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There is no limit in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.
The solution they can use at the very least is to send emails to several lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The data you collect will be useful in future campaigns. Based on the type of campaign they are you could make use of Aweber for better results.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchase made, and so on. What Does Mailing List Not Active From AWeber Mean
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create a list of up to 10 contacts with the form. Although you can manually enter the information, it’s easy to transfer them. It speeds up the process so that you don’t experience the tension. They will accept the following file types for import:
You can choose between making use of a pre-generated subject line , or creating your own. In the event of creating one, you must wait for verification from the Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling, live chat, or email, you can get their input. All subscription plans have the ability to use these services. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. What Does Mailing List Not Active From AWeber Mean
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This ensures that the users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support via chat, phone or email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear each time you mail an email. Features like A/B testing may not be usable, but you can begin your marketing here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the results of your campaign and see the source of these data. In some way or other the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you have access to the most essential features.
The main selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan in the absence of funds to purchase. The best part, the customer support is available 24/7. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you’ll make.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) What Does Mailing List Not Active From AWeber Mean
What is Aweber?
Aweber is an email marketing platform designed for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress, etc. Some of them will need the use of a specific widget or code to facilitate the integration.
Does Aweber provide support for customers?
They offer it. Customer service on Aweber is available during business hours via chat, phone or via email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts using the form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.