ECommerce and Email Marketing go together. If you own an online store, you have the ability to promote your store the way you want to.
On paper, it might appear easy, but it isn’t. You engage with customers and go through social media and blog posts, and much more. There is also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter isn’t enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber What Does The Clickfunnels AWeber Integration Do
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service built upon HTML templates. As a platform that makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to create a fresh appearance. You can change the color and fonts, or even the style. When you can, coding your own template this is also possible.
RSS for Email Templates
If you run a blog, you are able to change the content from your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feed.
If you decide to use a template, be sure you choose one that works with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They are designed to collect information, and there are no distractions blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading the font, style, and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not possible at the moment. It’s a feature they must work on as time passes. Plus points for including a landing page for in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys and scores from sports games, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails performs best, and it is used to determine the best option for future newsletters.
It’s possible to find details like CTA when you alter a particular part in the layout. You can test this by trying out three emails , mixing and match. Most email marketing tools follow three variations as the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments for any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you need to go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select and mix segments.
The solution they can use at the very least is to send emails to multiple lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you gather will be useful for future campaigns. Based on the type of campaign they are you could make use of Aweber for more effective outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on user actions: email opens, link clicks, site visits, sales made, etc. What Does The Clickfunnels AWeber Integration Do
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using an online form. Although you can manually enter the data, it is also possible to import them instead. This speeds up the process so that you don’t experience the anxiety. They accept these file types when importing:
You can choose between using an already-generated subject line or making your own. In the event of creating one, you must wait for confirmation by your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat, or email, you can have their help. Every subscription plan can benefit from these services. Chat and emails support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. What Does The Clickfunnels AWeber Integration Do
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This makes sure that users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The watermark of the company will be present every time you’ll send an email. Features like A/B testing may not be usable, but you can begin your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also view the data of your own campaign in action and the source of these data. In some way or other these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you have access to vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have the funds to purchase. The greatest part is that customer service is readily available. If you don’t have a prior experience in marketing Their Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in a paid subscription it’s priced reasonably. It’s not too expensive and you will get the best out of the campaign you develop.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Commonly asked questions (FAQs) What Does The Clickfunnels AWeber Integration Do
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs and digital marketers. If you’re a novice or veteran, you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and has helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional code to facilitate the integration.
Does Aweber provide customer support?
They can. Customer support on Aweber is available during business hours by phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts with an online form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign will start by applying tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to work with Facebook Analytics as well.