ECommerce and Email Marketing go in tandem. In running an online store, you’ll have the option of marketing the store the way you want to.
It could seem straightforward, but it’s actually not. You engage with customers, go through social media reviewing blog posts and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter is not enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber What Happened To All My AWeber Messages Going To Spam
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service that are based on HTML templates. Since it is an online platform that makes use of automation to make a streamlined campaign. After the email is sent to the subscribers, you can view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized for an updated look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS to Email Templates
For bloggers who have a blog, you are able to convert the content of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. It provides instant notifications to subscribers via email instead of going to the website.
There’s a caveat. There aren’t all templates for email that can be used with an RSS feeds.
If you decide to use the template, make certain to select one that works with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They capture data, and no distracting elements are blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading the font, style, and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to work by Google Analytics, it is not yet possible. This is a feature that they will must work on in the future. Plus points for including a landing page for the email marketing system at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in the email itself. Consider live results from surveys as well as sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one performs best, and it can be utilized as the basis for future email campaigns.
There is a possibility of locating details such as CTA when you change an element in the layout. You can try this by testing three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you’ll need to go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. The issue is when users select and mix segments.
The solution they can use at least is sending emails to several lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Based on what they accomplish, you can make use of Aweber to get better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchases made, and so on. What Happened To All My AWeber Messages Going To Spam
When a subscriber clicks a link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create a list of up to 10 contacts with an online form. Although you can manually enter the data, it is also possible to import them instead. This speeds up the process , so that you don’t experience the stress. It will accept these types of files when they import:
You have the option of making use of a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for confirmation by Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat or via email, you’ll be able to have their help. All subscription plans have the ability to use these services. Live chat and email support is available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. What Happened To All My AWeber Messages Going To Spam
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available on this page. This will ensure that people are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support via chat, phone, or email.
With the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll mail an email. Features like A/B testing may not be available, but you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also see the data of your own campaign as it is being implemented and also where they came from. In one way or another these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and have access to vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have the funds to purchase. The best part is that service for customers is always available. If you don’t have a marketing background, their Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid plan it’s priced reasonably. Not too much but you’ll get the best out of the campaign you will make.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) What Happened To All My AWeber Messages Going To Spam
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies and digital marketers. Whether you are a beginner or veteran, you can make your campaign more visible to any potential audience. The company was established in 1998 and helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress, etc. Certain of them may require the use of a specific widget or programming to ensure seamless integration.
Does Aweber provide customer service?
They can. The customer service of Aweber is available during business hours by phone, chat or via email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts using an online form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.