ECommerce and Email Marketing go together. In running your own online shop, you’ll have the option of marketing the store the way you want to.
In writing, this could appear easy, but it isn’t. You engage with customers by using social media, interact with them and blog posts, and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter is not enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber What Happens In AWeber If You Only Have 500 Subscribers But More Opt In
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product that are based in HTML templates. Being a platform that makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to create a fresh style. You can alter the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you are able to convert the content of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any content with already an RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a caveat. There aren’t all templates for email that are compatible with an RSS feed.
If you decide to use the template, make certain to select one that can also work with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They capture data, and there are no distractions taking away from the sign-up form. It’s all it takes is to allow users to provide their information.
You can design the heading and font, style and the color. Images can be utilized here to make the page look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time goes by. Also, points for incorporating on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Think live survey results and scores from sports games as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one is most effective, and will be used to determine the best option for any future email campaigns.
There is a possibility of locating details like CTA when you change a particular part or design. It is possible to test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any topic within your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you need to visit the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The solution they can use at the very least is to send emails to multiple lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The data you collect here can be used for future campaigns. Based on what they accomplish you could utilize Aweber to get better results.
You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to user actions: email opens or clicks on links, site visits, purchase made, etc. What Happens In AWeber If You Only Have 500 Subscribers But More Opt In
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. Tags can be used to determine which emails are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with the form. Although you can manually enter the information, it’s easy to transfer them instead. It will speed up the process so that you don’t experience the tension. They accept these file types for import:
You have the option of using an already-generated subject line or creating your own. In the event of creating one, you have to wait for confirmation by Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat or by email, you’ll get their input. Every subscription plan can benefit from these services. Chat and emails support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. What Happens In AWeber If You Only Have 500 Subscribers But More Opt In
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available here. This ensures that the users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The difference here compared to the existing email marketing options is the number of subscribers you’ll cater to. All plans offer 24/7 customer support via phone, chat or via email.
In the Free Plan, you get to use Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear every time you make an electronic mail. Features like A/B testing may not be available, but you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the data from your campaign in action and the source of these data. One way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and have access to essential vital features.
The main selling points are its many templates, data segmentation, A/B testing, and reporting system. It can still work well on the free version even when you don’t have the budget to spend on. The best part is that service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you enough information to cover that.
When subscribed to a paid subscription it’s priced reasonably. The cost is not excessive and you will benefit from the campaign you’ll make.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) What Happens In AWeber If You Only Have 500 Subscribers But More Opt In
What exactly is Aweber?
Aweber is an email marketing platform for businesses as well as digital marketing. If you’re a novice or experienced you can make your campaign more visible to any potential audience. The company was founded in 1998 and has helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress, etc. Some of them require an additional widget or coding to facilitate the integration.
Does Aweber provide support for customers?
They do. Customer support on Aweber is available during working hours via chat, phone or via email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts using a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign will begin by applying a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.