ECommerce and Email Marketing go together. If you own an online store, you’ll have the ability to promote your store in the way you wish to.
On paper, it could seem straightforward, but it’s actually not. Customers interact with you by using social media, interact with them and blog posts, and much more. You also have the chance of making a sale after the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter is not enough to draw attention. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way email marketing works, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber What Is An AWeber Authorization Code
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service based upon HTML templates. Since it is an online platform that makes use of automation to create a more efficient campaign. After the email is delivered to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified for an updated look. You can change the color as well as the font or style. If you are able to code your own template also works.
RSS feed to Email Templates
For bloggers who have blogs, you can change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This provides immediate updates to subscribers via email instead of going to the site.
There’s a caveat. Some email template templates are compatible with an RSS feeds.
When you select a template, be certain to select one that is compatible with them. If it is not, the template will be used without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and do not have distracting elements taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used here to make the page look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not currently possible. This is a feature that they will have to develop as time passes. Also, points for incorporating a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in emails themselves. Consider live results from surveys as well as sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and will be used to determine the best option for future newsletters.
It’s possible to find details such as CTA when you change an element in the layout. It is possible to try this by testing three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit on how the tests would take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any topic within your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you have to visit your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The method they use at a minimum is to send emails to several lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you get this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to use Aweber for better outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, and so on. What Is An AWeber Authorization Code
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with a form. Although you can manually enter the information, it’s possible to import them instead. It will speed up the process so you won’t feel the tension. They accept these file types for import:
You can choose between using an already-generated subject line or creating your own. If you create one, you must wait for confirmation by your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat, or by email, you’ll get their input. Every subscription plan can benefit from these services. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. What Is An AWeber Authorization Code
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This will ensure that people are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to existing email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support by chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear every time you make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also view the results of your campaign in action and where they come from. One way or another the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and have access to the most essential features.
The main selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have the budget to spend on. The greatest part is that service for customers is always available. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid plan it’s priced reasonably. It’s not too expensive and you will make the most of the campaign you make.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) What Is An AWeber Authorization Code
What exactly is Aweber?
An email-based marketing service is a must designed for businesses or digital marketers. Whether you are a beginner or experienced, you can increase the visibility of your campaign to any potential audience. The company was founded in 1998, and it helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional programming to ensure seamless integration.
Does Aweber offer customer service?
They do. The customer service of Aweber is accessible during business hours via phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts with the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at anytime.
What are the campaigns that work in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin with the application of a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.