ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you have the power to market the store in the way you wish to.
On paper, it might appear simple, but it’s not. Customers interact with you, go through social media and blog posts, and so on. There is also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter isn’t enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber What Is AWeber About
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It permits users to design campaigns and newsletters for any service or product built in HTML templates. As an online platform uses automation to create a simple campaign. When the email is sent to the recipients, you can look at the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to create a fresh appearance. You can alter the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS to Email Templates
If you run blogs, you can change the content from an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.
There’s a catch, though. Some email template templates work with an RSS feeds.
So when you choose the template, make sure you choose one that can also work with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and there are no distractions taking away from the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading the font, style, and the color. Images can be utilized here to make the page look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop in the future. Plus points for including a landing page for an email marketing platform at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in the email itself. Imagine live survey results as well as sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part does the best job, and will be used to determine the best option for any future email campaigns.
It’s possible to find information such as CTA when you change a particular part of the design. You can test this by trying out three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To divide the data, you need to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. The issue is when users choose and mix segments.
The workaround they have at a minimum is to send emails to several lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you get will be useful for future campaigns. Based on the type of campaign they are you could make use of Aweber for more effective outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens and clicks on links, website visits, purchases made, etc. What Is AWeber About
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via an online form. Although you can manually enter the details, it’s also possible to import them. This speeds up the process so that you don’t experience the anxiety. They accept these file types when importing:
You have the decision of choosing an already-generated subject line or creating your own. In the event of creating one, you have to wait for verification from Aweber. Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone, live chat, or email, you can get their input. Every subscription plan can benefit from these services. Chat and emails support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. What Is AWeber About
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This will ensure that people know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support via phone, chat or email.
With the Free Plan, you get to use Aweber without cost. However, you’re restricted by 500 users on your account. The company’s logo will appear each time you’ll mail an email. Features such as A/B testing will not be available, but you can start your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign in action and the source of these data. One way or another, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and have access to the most essential features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work on the free plan even in the absence of budget to spend on. The best part is that customer service is readily available. For those with no prior experience in marketing the Knowledge Base can give you sufficient information to answer this.
If you are enrolled in a paid plan it’s priced reasonably. The cost is not excessive, and you can get the best out of the campaign you create.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Frequently asked questions (FAQs) What Is AWeber About
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. Whether you are a beginner or experienced it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or code to facilitate the integration.
Does Aweber provide customer support?
They offer it. The customer service of Aweber is accessible during business hours via phone, chat or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using a form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will start by applying an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.