ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the option of marketing the store however you would like to.
It may sound simple, but it’s not. You engage with customers and go through social media reviewing blog posts and much more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber What Is AWeber And Mailchimp
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service that are based upon HTML templates. Being a platform that makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to give a modern style. You can tweak the colors, font, or style. If you are able to code your own template which also works as well.
RSS to Email Templates
For those running a blog, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This gives instant updates to subscribers via email instead of going to the site.
There’s a catch, though. Some email template templates are compatible with an RSS feed.
When you select the template, make sure to find one that is compatible with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and there are no distractions taking away from the registration form. It’s all it takes is to allow subscribers to give their details.
You can create the heading, font, style, and the color. Photos can be also used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time goes by. Bonus points for having the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within emails themselves. Consider live results from surveys as well as sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one does the best job, and can be used to determine the best option for future emails.
It is attainable to discover information like CTA when you change an element or design. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users choose and mix segments.
The method they use at a minimum is to send emails to various lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The data you collect will be useful for future campaigns. Based on what they accomplish you could use Aweber for more effective results.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent based on user actions: email opens or clicks on links, site visits, purchases made, etc. What Is AWeber And Mailchimp
When a subscriber clicks a link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with an online form. While you can manually input the data, it is also feasible to upload them instead. It speeds up the process , so that you don’t experience the stress. It will accept these types of files for import:
You have the decision of using a pre-generated subject line , or making your own. In the event of creating one, you have to wait for confirmation by your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Email and live chat support is available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. What Is AWeber And Mailchimp
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat, or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s watermark will be present every time you mail an email. Features like A/B testing won’t be usable, but you can begin your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also see the data from your campaign in action and where they come from. One way or another these features can assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you get access to vital features.
The most important selling point is its many templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan in the absence of budget to invest in. The greatest part is that service for customers is always available. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid plan it’s priced reasonably. The cost is not excessive and you will benefit from the campaign you’ll create.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) What Is AWeber And Mailchimp
What is Aweber?
An email-based marketing service is a must designed for businesses as well as digital marketing. If you’re a novice or experienced, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional coding to facilitate the integration.
Does Aweber offer customer support?
They can. The customer service of Aweber is available during working hours via phone, chat or via email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts with the form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.