ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you have the option of marketing the store in the way you wish to.
On paper, it might seem straightforward, but it’s actually not. Customers interact with you by using social media, interact with them reviewing blog posts and much more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
These days, even the static newsletters aren’t enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber What Is AWeber List
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based upon HTML templates. As an online platform uses automation to create a simple campaign. When the email is delivered to subscribers, you are able to view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to give a modern look. You can change the color and fonts, or even the style. When you can, coding your own template also works.
RSS feed to Email Templates
For bloggers who have blogs, you can transform the contents of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.
There’s a caveat. Not all email templates can be used with RSS feeds.
So when you choose the template, make sure you choose one that is compatible with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s all it takes is to allow subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and color. Images can be utilized here to make the page look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not yet possible. It’s something they’ll have to develop in the future. Also, points for incorporating a landing page for an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content within emails themselves. Consider live results from surveys as well as sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails performs best, and it is utilized as the basis to send out future emails.
It’s possible to find information such as CTA in the event that you change one particular aspect or design. You can test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction in how the tests could go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you have to visit the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. The issue is when users select to mix and match segments.
The workaround they have at the very least is to send emails to several lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The data you collect here can be used in future campaigns. Based on what they accomplish, you can make use of Aweber for better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, purchases made, etc. What Is AWeber List
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using a form. Although you can manually enter the details, it’s also possible to import them instead. It will speed up the process , so you won’t feel the tension. They will accept the following file types for import:
You can choose between using a pre-generated subject line or making your own. Except when making one, you have to wait for confirmation from your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or email, you can receive their advice. Every subscription plan can benefit from these services. Email and live chat support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. What Is AWeber List
If you’re new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This ensures that the users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer service via phone, chat, or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will be present every time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign in action and the source of these data. In some way or other, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to the most essential features.
The main selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have enough funds to purchase. The greatest part is that customer service is readily available. For those with no marketing background the Knowledge Base can give you enough details to help you understand this.
If you are enrolled in an paid plan, it’s reasonably priced too. Not too much and you will benefit from the campaign you will make.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Frequently Asked Questions (FAQs) What Is AWeber List
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses or digital marketers. Whether you are a beginner or veteran it is possible to increase the visibility of your campaign to all potential customers. The company was established in 1998 and has helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional programming to ensure seamless integration.
Does Aweber have customer service?
They offer it. Customer service on Aweber is available during working hours via phone, chat or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts with an online form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.