ECommerce and Email Marketing go together. In running your own online shop, you’ll have the option of marketing the store however you would like to.
It may sound straightforward, but it’s actually not. It’s about engaging with customers and go through social media and blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter is not enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber What Is Clicks-AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any item or service based on HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. When the email is sent to the subscribers, you are able to view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to create a fresh style. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
If you run a blog, you are able to transform the contents of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. Some email template templates work with RSS feed.
When you select a template, be sure you choose one that works with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They collect data and there are no distractions taking away from the registration form. All it does is allow users to provide their information.
You can design the heading and font, style and color. Photos can also be used here to make the page appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not yet possible. It’s something they’ll need to work on as time passes. Plus points for including the landing page of in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within the email itself. Consider live results from surveys as well as sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one does the best job, and is utilized as the basis for future emails.
It’s possible to find data like CTA in the event that you change one particular aspect or design. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need to visit the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.
The method they use at a minimum is to send emails to various lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for more effective results.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to user actions: email opens or clicks on links, site visits, purchases made, etc. What Is Clicks-AWeber
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags will determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts using a form. Although you can manually enter the data, it is also possible to import them. It will speed up the process so that you don’t experience the stress. It will accept these types of files when importing:
You have the decision of using a pre-generated subject line or making your own. Except when making one, you have to wait for verification by Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone or live chat or email, you can get their input. All subscription plans can use them. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. What Is Clicks-AWeber
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The difference here compared to the existing email marketing options is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support by phone, chat or email.
With the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The watermark of the company will be present every time you send an email. Features like A/B testing may not be available, but you can start your marketing efforts here.
In the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign and see where they came from. One way or another, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to the most essential features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have enough funds to purchase. The best part, customer service is readily available. For those with no experience in marketing the Knowledge Base can give you sufficient information to answer that.
If you are enrolled in a paid plan it’s priced reasonably. The cost is not excessive and you will make the most of the campaign you’ll develop.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Commonly Asked Questions (FAQs) What Is Clicks-AWeber
What is Aweber?
An email-based marketing service is a must designed for companies or digital marketers. If you’re a novice or veteran it is possible to make your campaign more visible to all potential customers. The company was established in 1998 and helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional code to facilitate the integration.
Does Aweber provide customer service?
They offer it. The customer service of Aweber is available during working hours via chat, phone or via email. It also offers an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts through the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will start by applying tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.