ECommerce and Email Marketing go together. If you own your own online shop, you have the option of marketing the store in the way you wish to.
In writing, this may appear straightforward, but it’s actually not. It’s about engaging with customers, go through social media reviewing blog posts and much more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
These days, even the static newsletter is not enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber the way email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber What Is The Best Way To Make A Capture Page To Use The Ultimate Guide To AWeber As A Lead Magnet?
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service that are based in HTML templates. Being a platform that makes use of automation to create a more efficient campaign. After the email is sent to recipients, you can look at the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized for an updated appearance. You can change the color and fonts, or even the style. When you can, coding your own template this is also possible.
RSS for Email Templates
If you run blogs, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This gives instant notifications to subscribers via emails instead of the website.
There’s a catch, though. Not all email templates can be used with an RSS feed.
When you select the template, make sure to find one that works with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and there are no distractions hindering the registration form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized in this section to make the site look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not yet possible. It’s something they’ll need to work on as time passes. Plus points for including a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys, sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part does the best job, and is utilized as the basis for any future newsletters.
It is attainable to discover information such as CTA in the event that you change one particular aspect or design. You can try this by testing three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any topic within your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you’ll need to go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users select and mix segments.
The workaround they have at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you gather this way can be utilized for future campaigns. Based on what they accomplish you could use Aweber to get better results.
You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings, link clicks, site visits, purchase made, etc. What Is The Best Way To Make A Capture Page To Use The Ultimate Guide To AWeber As A Lead Magnet?
When a subscriber clicks an email link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build lists of up to 10 contacts using a form. Although you can manually enter the details, it’s also possible to import them instead. It speeds up the process , so you don’t have to stress. It will accept these types of files when they import:
You have the option of choosing a pre-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation from your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat or email, you can get their input. All subscription plans have the ability to use them. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. What Is The Best Way To Make A Capture Page To Use The Ultimate Guide To AWeber As A Lead Magnet?
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This makes sure that users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer service via phone, chat, or email.
In the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s logo will be present every time you mail an email. Features like A/B testing may not be available, however, you can start your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. In one way or another these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and have access to the most essential features.
The main selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the budget to invest in. The best part, customer service is readily available. For those with no experience in marketing Their Knowledge Base can give you enough information to cover that.
If you are enrolled in an paid plan it’s priced reasonably. It’s not too expensive and you will make the most of the campaign you will make.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) What Is The Best Way To Make A Capture Page To Use The Ultimate Guide To AWeber As A Lead Magnet?
What exactly is Aweber?
Aweber is an email marketing platform for entrepreneurs as well as digital marketing. No matter if you’re a beginner or seasoned professional, you can help your campaign be more visible to any potential audience. The company was established in 1998, and it helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify, CRM like Salesforce, web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional coding to ensure seamless integration.
Does Aweber have customer service?
They offer it. Customer support on Aweber is available during working hours by phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts using an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will begin by applying a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.