What Is The Difference Between A Campaign & A Legacy Follow Up At AWeber

aweber-review

ECommerce and Email Marketing go hand-in-hand. In running the online business, you’ll have the option of marketing the store however you would like to.

It may appear straightforward, but it’s actually not. Customers interact with you, go through social media reviewing blog posts and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.

Nowadays, even a static newsletter isn’t enough to attract interest. When you have a strategy to implement, you can say hi to Aweber.

This review will discuss Aweber, how email marketing works, and what you can do.

aweber-logo

Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber What Is The Difference Between A Campaign & A Legacy Follow Up At AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates could be out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any service or product that are based on HTML templates. As a platform that makes use of automation to make a streamlined campaign. After the email is delivered to recipients, you can look at the information through their stats.

What Is The Difference Between A Campaign & A Legacy Follow Up At AWeber

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified for an updated style. You can change the color, font, or style. If you’re able, you can code your own template which also works as well.

RSS to Email Templates

For bloggers who have a blog, you can convert the content of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. It provides instant updates to subscribers through email instead of going to the website.

There’s a catch, though. Some email template templates are compatible with RSS feeds.

When you select the template, make certain to select one that is compatible with them. If you don’t, the template could be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They are designed to collect information, and there are no distractions hindering the registration form. It’s all it takes is to allow subscribers to give their details.

You can create the heading the font, style, and color. Photos can also be used here to make the page look professional for potential subscribers.

This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to work by Google Analytics, it is not currently possible. It’s something they’ll have to develop in the future. Bonus points for having on a landing page an email marketing platform at the very least.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.

It includes the use of dynamic content in the email itself. Think live survey results and scores from sports games, weather updates, and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part is most effective, and can be used to determine the best option for any future emails.

It is attainable to discover information such as CTA when you change one particular aspect of the design. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the standard for industry.

There’s no limitation in how the tests could go, giving freedom on the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.

To divide the data, you have go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. The issue is when users choose to mix and match segments.

The method they use at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • History of an individual’s activity

The information you get here can be used for future campaigns. Based on the type of campaign they are it is possible to utilize Aweber to get better outcomes.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings, link clicks, site visits, sales made, etc. What Is The Difference Between A Campaign & A Legacy Follow Up At AWeber

If a subscriber clicks on the link, Aweber will set an email address for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”

Making the Subscriber List

Aweber allows you to build an unlimited list of 10 contacts using a form. While you can manually input the information, it’s feasible to upload them instead. It will speed the process and you won’t feel the tension. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line , or making your own. Except when making one, you must wait for verification by the Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat or email, you can have their help. Every subscription plan can benefit from them. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. What Is The Difference Between A Campaign & A Legacy Follow Up At AWeber

If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This will ensure that people know what they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone, or via email.

Free Plan

With the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you make an electronic mail. Features like A/B testing won’t be usable, but you can begin your marketing here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a quote

With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the results of your campaign in action and the source of these data. In one way or another these features can assist you in your marketing plan.

Conclusion

In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and have access to vital features.

The main selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free version even in the absence of funds to purchase. The best part, the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer this.

If you’re enrolled in a paid plan It’s affordable too. The cost is not excessive, and you can benefit from the campaign you make.

Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.

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Frequently Asked Questions (FAQs) What Is The Difference Between A Campaign & A Legacy Follow Up At AWeber

What exactly is Aweber?

The Aweber platform for email marketing is designed that is suitable for businesses and digital marketers. Whether you are a beginner or veteran it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998 and helped companies that were of any size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify and CRMs like Salesforce, web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or code to make the integration smooth.

Does Aweber have support for customers?

They offer it. Customer service on Aweber is available during working hours via chat, phone or via email. Aweber also has its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts with an online form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You can remove the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.

How do campaigns function within Aweber?

Campaigns within Aweber can work by a combination of subscribe or tag that is applied. When you subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will start by applying an application tag on the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.

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