What Tags Can You Use In AWeber Campaigns

aweber-review

ECommerce and Email Marketing go in tandem. In running your own online shop, you have the power to market the store the way you want to.

It may appear easy, but it isn’t. Customers interact with you, go through social media, review blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.

Nowadays, even a static newsletter is not enough to draw interest. If you have a plan to implement, you can say hi to Aweber.

This review will talk about Aweber and how it works with email marketing, and what you can do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber What Tags Can You Use In AWeber Campaigns

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates may look outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based in HTML templates. Being a platform that makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you are able to view the details through their statistics.

What Tags Can You Use In AWeber Campaigns

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified for an updated appearance. You can alter the colors and fonts, or even the style. When you can, coding your own template which also works as well.

RSS to Email Templates

For those running blogs, you can change the content from an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any content with the existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.

There’s a caveat, however. Some email template templates can be used with RSS feeds.

If you decide to use a template, be sure to find one that works with them. If you don’t, the template could still work without the templates.

Landing Page Builder

Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and there are no distractions hindering the registration form. It’s just a way to let subscribers to fill in their information.

You can design the heading the font, style, and color. Images can be utilized to create a page that will appear professional to prospective subscribers.

However, this feature cannot be tested through automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time passes. Plus points for including a landing page for in an email-marketing platform at the very least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.

This incorporates the use of dynamic content within an email. Think live survey results and scores from sports games, weather updates, and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one performs best, and it is used to determine the best option for future email campaigns.

It is attainable to discover details such as CTA when you change a particular part or design. You can test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.

There is no limit regarding how tests will take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments for any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.

To divide the data, you need to visit the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. The issue is when users choose and mix segments.

The workaround they have at the very least is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • An individual’s history of activities

The information you get will be useful for future campaigns. Based on what they accomplish it is possible to make use of Aweber for better outcomes.

Marketing Automation

You can automate the marketing via email process by designing the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, sales made, and so on. What Tags Can You Use In AWeber Campaigns

When a subscriber clicks an email link, Aweber will set a tag to the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”

Making the Subscriber List

Aweber lets you create lists of up to 10 contacts via the form. While you can manually input the information, it’s easy to transfer them. This speeds up the process so you won’t feel the stress. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line , or making your own. In the event of creating one, you need to wait for confirmation from Aweber. Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what is different from other companies. If you’re calling or live chat or by email, you’ll get their input. All subscription plans can use these services. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. What Tags Can You Use In AWeber Campaigns

If you’re new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available here. This ensures that the users are aware of the things they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support via chat, phone or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The company’s logo will appear every time you send an email. Features like A/B testing won’t be usable, but you can begin your marketing here.

Pro Plan

In the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts Contact Aweber to request a quote

With this plan, you get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also the source of these data. In some way or other the additional features will significantly help in your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to essential vital features.

The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have the funds to purchase. The best part, service for customers is always available. If you don’t have a marketing background, their Knowledge Base can give you sufficient information to answer this.

When subscribed to a paid plan It’s affordable too. Not too much but you’ll get the best out of the campaign you will make.

Aweber can be the go-to email marketing platform for beginning marketer or businessperson.

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Most Frequently Asked Questions (FAQs) What Tags Can You Use In AWeber Campaigns

What is Aweber?

The Aweber platform for email marketing is designed designed for businesses as well as digital marketing. If you’re a novice or experienced it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped businesses of all sizes.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need a dedicated widget or additional programming to make the integration smooth.

Does Aweber offer support for customers?

They can. Customer support on Aweber is available during business hours via chat, phone or via email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts through the form. If you are able enter the data manually.

Can you delete a list on Aweber?

Yes. You must disable the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.

What are the campaigns that work in Aweber?

Campaigns in Aweber are able to be implemented by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.

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