ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’ll have the option of marketing the store the way you want to.
In writing, this may sound straightforward, but it’s actually not. You engage with customers by using social media, interact with them reviewing blog posts and more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
These days, even the static newsletter isn’t enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber What To Write In My Subscriber List On AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product based on HTML templates. Since it is a platform that makes use of automation to create a simple campaign. When the email is delivered to subscribers, you can view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to create a fresh style. You can tweak the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
If you run a blog, you can change the content from an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has already an RSS feed. It provides instant updates to subscribers through emails instead of the website.
There’s a catch, though. Some email template templates are compatible with an RSS feed.
If you decide to use a template, be certain to select one that works with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They collect data and there are no distractions blocking the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and color. Photos can also be used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it could be used by Google Analytics, it is not yet possible. It’s something they’ll need to work on as time goes by. Also, points for incorporating on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within emails themselves. Consider live results from surveys as well as sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails is most effective, and is used to determine the best option for future newsletters.
It is attainable to discover data like CTA when you change one particular aspect of the design. It is possible to test this by trying out three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments for any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you’ll need to go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to several lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather here can be used for future campaigns. Based on what they accomplish you could use Aweber for more effective outcomes.
You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchases made, and so on. What To Write In My Subscriber List On AWeber
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. The tags can determine which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create a list of up to 10 contacts with a form. While you can manually input the data, it is also easy to transfer them. This speeds up the process , so you don’t have to tension. They will accept the following file types when importing:
You have the option of using a pre-generated subject line , or making your own. If you create one, you must wait for verification from the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone, live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use these services. Email and live chat support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. What To Write In My Subscriber List On AWeber
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This makes sure that users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via phone, chat, or email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The company’s watermark will be present every time you’ll mail an email. Features like A/B testing won’t be available, however, you can start your marketing here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also view the results of your campaign and see the source of these data. In some way or other the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to the most essential features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well with the free plan in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. For those with no experience in marketing, their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in an paid plan it’s priced reasonably. Not too much but you’ll benefit from the campaign you’ll create.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Frequently Asked Questions (FAQs) What To Write In My Subscriber List On AWeber
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. No matter if you’re a beginner or veteran, you can help your campaign be more visible to any potential audience. The company was established in 1998 and helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or programming to make the integration smooth.
Does Aweber offer customer service?
They can. The customer service of Aweber is available during working hours via chat, phone or via email. Aweber also has its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts using the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign will begin by applying a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.