What’S Easier To Use Mail Chimp Or AWeber

aweber-review

ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the power to market the store in the way you wish to.

In writing, this might appear easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.

Today, even a static newsletter is not enough to attract attention. If you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber the way it works with email marketing, and what you need to do.

aweber-logo

Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber What’S Easier To Use Mail Chimp Or AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates could be old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any item or service based on HTML templates. Since it is a platform that makes use of automation to create a simple campaign. When the email is sent to subscribers, you are able to view the information through their stats.

What'S Easier To Use Mail Chimp Or AWeber

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to create a fresh appearance. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.

RSS for Email Templates

For bloggers who have blogs, you can change the content from the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This gives instant updates to subscribers through emails instead of the website.

There’s a caveat, however. Some email template templates are compatible with an RSS feeds.

When you select the template, make certain to select one that works with them. If it is not, the template will still be used without the templates.

Builder of the Landing Page

Landing Pages are the latest feature added in Aweber. They capture data, and do not have distracting elements blocking the sign-up form. It’s just a way to let subscribers to fill in their information.

You can design the heading the font, style, and the color. Photos can be also used to create a page that will look professional to potential subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Plus points for including the landing page of the email marketing system, at a minimum.

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AMP for Email

Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.

It also combines using dynamic content in emails themselves. Think live survey results and scores from sports games as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part performs best, and it is used to determine the best option to send out future emails.

It is attainable to discover information like CTA when you alter an element or design. It is possible to test this by trying out three different emails while mixing and match. The majority of email marketing tools use three variations as the standard for industry.

There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.

To segment the data, you need go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.

The solution they can use at the very least is to send emails to multiple lists. You can exclude lists from a mailing, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.

You can also look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • An individual’s history of activities

The information you gather this way can be utilized in future campaigns. Based on what they accomplish, you can use Aweber to get better results.

Marketing Automation

You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchase made, etc. What’S Easier To Use Mail Chimp Or AWeber

If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to create lists of up to 10 contacts using a form. While you can manually input the information, it’s possible to import them. It will speed up the process so you don’t have to anxiety. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using a pre-generated subject line or making your own. In the event of creating one, you must wait for verification by your Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what stands out from the rest. If you’re calling or live chat or by email, you’ll get their input. Every subscription plan can benefit from them. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. What’S Easier To Use Mail Chimp Or AWeber

If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available here. This makes sure that users know what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat, or email.

Free Plan

If you’re on the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The company’s logo will appear every time you mail an email. Features like A/B testing may not be available, but you can begin your marketing from here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

In this plan, you will have access to A/B tests and other essential features such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they came from. In one way or another these features can assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you get access to the most essential features.

The most important selling point is its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have enough budget to invest in. The best part, the customer support is available 24/7. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand this.

When subscribed to an paid plan It’s affordable too. Not too much, and you can get the best out of the campaign you create.

Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.

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Most Frequently Asked Questions (FAQs) What’S Easier To Use Mail Chimp Or AWeber

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for companies as well as digital marketing. Whether you are a beginner or veteran you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped businesses that were of any size.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or code to facilitate the integration.

Does Aweber offer support for customers?

They offer it. Customer service on Aweber is available during working hours by phone, chat, or email. Aweber also has its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts using a form. If you’re able to enter the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.

How do campaigns work within Aweber?

Campaigns within Aweber can be executed in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.

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