ECommerce and Email Marketing go in tandem. If you own an online store, you’re given the power to market the store the way you want to.
It may seem straightforward, but it’s actually not. Customers interact with you, go through social media reviewing blog posts and more. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter isn’t enough to attract interest. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Whats The Video Url In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for businesses and individuals. It lets users create campaigns and newsletters for any service or product that are based on HTML templates. Being a platform uses automation to create a simple campaign. When the email is sent to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to give a modern style. You can alter the colors, font, or style. When you can, coding your own template this is also possible.
RSS for Email Templates
If you run blogs, you can transform the contents of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This gives instant updates to subscribers through email instead of going to the website.
There’s a caveat. There aren’t all templates for email that work with an RSS feed.
If you decide to use a template, be sure you choose one that is compatible with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not currently possible. It’s a feature they must work on in the future. Plus points for including the landing page of an email marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Imagine live survey results as well as sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails is most effective, and is used as the one for future newsletters.
It is attainable to discover information such as CTA when you change an element of the design. It is possible to test this by trying out three emails , mixing and match. Most email marketing tools follow three variations as the industry standard.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you have to go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to various lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The data you collect will be useful for future campaigns. Depending on what they do it is possible to utilize Aweber for more effective results.
You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchase made, etc. Whats The Video Url In AWeber
When a subscriber clicks the link, Aweber will set an email address for the subscriber. Tags can be used to decide which emails are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts using the form. Although you can manually enter the details, it’s also feasible to upload them. It speeds up the process , so you won’t feel the anxiety. They will accept the following file types when they import:
You can choose between making use of a pre-generated subject line or making your own. If you create one, you have to wait for verification from your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat, or email, you can get their input. All subscription plans can use them. Live chat and email are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. Whats The Video Url In AWeber
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This will ensure that people know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone or email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear every time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you get access to A/B tests and other essential features such as marketing automation. You can also see the data of your own campaign in action and the source of these data. In some way or other, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you have access to vital features.
The most important selling point is its numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have the budget to spend on. The best part is that the customer support is available 24/7. For those who have no marketing background Their Knowledge Base can give you enough information to cover the basics.
When subscribed to a paid plan It’s affordable too. It’s not too expensive and you will benefit from the campaign you will make.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Commonly Asked Questions (FAQs) Whats The Video Url In AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses or digital marketers. No matter if you’re a beginner or experienced, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require an additional widget or code to ensure seamless integration.
Does Aweber have support for customers?
They can. The customer service of Aweber is available during working hours via chat, phone or via email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts using a form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.