ECommerce and Email Marketing go together. When you manage the online business, you have the power to market the store the way you want to.
It may sound simple, but it’s not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and much more. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber When Did AWeber Come Out
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any service or product built on HTML templates. As an online platform, it makes use of automation to create a more efficient campaign. After the email is sent to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh look. You can change the color, font, or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For bloggers who have blogs, you can change the content from the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feeds.
When you select the template, make sure you choose one that works with them. If it is not, the template will be used without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. It’s all it takes is to allow users to provide their information.
You can design the heading and font, style and the color. Images can be utilized here to make the page appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not yet possible. It’s a feature they need to work on as time goes by. Also, points for incorporating the landing page of the email marketing system at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results, sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part is most effective, and will be used to determine the best option for future email campaigns.
It is attainable to discover details like CTA when you alter a particular part of the design. It is possible to test this by trying out three emails as you mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments for any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you have to go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.
The method they use at a minimum is to send emails to various lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you get this way can be utilized in future campaigns. Based on the type of campaign they are, you can make use of Aweber for better outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. When Did AWeber Come Out
When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags can determine which emails are sent out to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts using an online form. While you can manually input the information, it’s easy to transfer them. It will speed the process and you don’t have to anxiety. They will accept the following file types when importing:
You have the decision of making use of an already-generated subject line or creating your own. Except when making one, you need to wait for confirmation from Aweber. Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat or email, you can get their input. Every subscription plan can benefit from them. Chat and emails are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. When Did AWeber Come Out
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This ensures that the users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via phone, chat or email.
If you’re on the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you’ll send an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. In one way or another, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you get access to the most essential features.
The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to spend on. The best part, service for customers is always available. For those who have no prior experience in marketing, their Knowledge Base can give you enough details to help you understand this.
If you are enrolled in a paid subscription, it’s reasonably priced too. Not too much and you will get the best out of the campaign you’ll make.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) When Did AWeber Come Out
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for businesses as well as digital marketing. No matter if you’re a beginner or veteran it is possible to make your campaign more visible to any potential audience. The company was established in 1998 and has helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and more. Certain of them may require an additional widget or programming to ensure seamless integration.
Does Aweber offer support for customers?
They offer it. Customer service on Aweber is available during working hours by phone, chat, or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts through an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin by applying a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.