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aweber-review

ECommerce and Email Marketing go together. If you own your own online shop, you have the power to market the store in the way you wish to.

On paper, it could sound easy, but it isn’t. You engage with customers and go through social media and blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is via email marketing.

Nowadays, even a static newsletters aren’t enough to attract interest. If you have a plan in your mind, send a message to Aweber.

This review will discuss Aweber the way the email marketing process works, as well as what you should do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber When I Log Into AWeber I Get A Text Page Cookies

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form errors when published
  • Some templates could be old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service built on HTML templates. As an online platform that makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you can view the information through their stats.

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to create a fresh appearance. You can alter the colors and fonts, or even the style. When you can, coding your own template which also works as well.

RSS to Email Templates

For those running a blog, you are able to transform the contents of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This provides immediate updates to subscribers via email instead of going to the site.

There’s a caveat, however. Some email template templates are compatible with RSS feed.

When you select a template, be sure to find one that can also work with them. If not, the template can still be used without them.

Landing Page Builder

Landing Pages are the newer features that were added to Aweber. They collect data and no distracting elements are blocking the sign-up form. It’s all it takes is to allow users to provide their information.

You can create the heading, font, style, and the color. Photos can also be used here to make the page look professional to potential subscribers.

But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not yet possible. It’s something they’ll must work on as time passes. Bonus points for having the landing page of the email marketing system at the very least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.

It also combines using dynamic content in emails themselves. Think live survey results and scores from sports games as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one is most effective, and is used to determine the best option to send out future emails.

It’s possible to find information such as CTA when you change an element in the layout. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.

There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you have go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select and mix segments.

The method they use at a minimum is to send emails to several lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • History of an individual’s activity

The data you collect here can be used for future campaigns. Based on the type of campaign they are, you can use Aweber for better results.

Marketing Automation

You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings or clicks on links, site visits, sales made, etc. When I Log Into AWeber I Get A Text Page Cookies

If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber lets you create an unlimited list of 10 contacts via an online form. Although you can manually enter the information, it’s feasible to upload them. It will speed up the process so that you don’t experience the anxiety. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using an already-generated subject line or making your own. In the event of creating one, you need to wait for verification by the Aweber team. It can take a full day or two.

Customer Support & Knowledge Base

The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans can use these services. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. When I Log Into AWeber I Get A Text Page Cookies

If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available here. This makes sure that users know what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer service via chat, phone, or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s logo will be present every time you mail an email. Features such as A/B testing will not be available, but you can start your marketing here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a quote

With this plan, you get access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign and see where they come from. One way or another, these additional features will greatly aid your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you have access to essential vital features.

The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have the budget to invest in. The best part, service for customers is always available. For those with no prior experience in marketing the Knowledge Base can give you enough details to help you understand the basics.

When subscribed to a paid plan It’s affordable too. The cost is not excessive but you’ll benefit from the campaign you’ll make.

Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.

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Most Frequently asked questions (FAQs) When I Log Into AWeber I Get A Text Page Cookies

What is Aweber?

Aweber is an email marketing platform designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or experienced you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and has helped companies that were of any size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or programming to facilitate the integration.

Does Aweber have customer support?

They do. Customer service on Aweber is accessible during business hours by phone, chat, or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts through the form. If you are able manually input the information manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.

How do campaigns function within Aweber?

Campaigns in Aweber can be executed by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.

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