ECommerce and Email Marketing go hand-in-hand. In running an online store, you’ll have the ability to promote your store in the way you wish to.
It might seem straightforward, but it’s actually not. It’s about engaging with customers and go through social media reviewing blog posts and more. There is also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter is not enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Where Do I Find My AWeber Consumer Key
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product that are based on HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. After the email is sent to subscribers, you can view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated look. You can alter the colors and fonts, or even the style. When you can, coding your own template also works.
RSS to Email Templates
If you run a blog, you are able to convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any content with an existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the website.
There’s a caveat, however. Not all email templates work with an RSS feeds.
If you decide to use the template, make sure you choose one that is compatible with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and there are no distractions hindering the registration form. It’s just a way to let users to provide their information.
You can design the heading and font, style and color. Images can be utilized in this section to make the site look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time goes by. Bonus points for having on a landing page the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within the email itself. Imagine live survey results as well as sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one is most effective, and will be used as the one for future newsletters.
It’s possible to find information like CTA when you alter one particular aspect in the layout. You can test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need to visit the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select and mix segments.
The workaround they have at least is sending emails to several lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather here can be used for future campaigns. Depending on what they do, you can utilize Aweber for more effective results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens, link clicks, site visits, purchases made, etc. Where Do I Find My AWeber Consumer Key
If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags will decide the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts via a form. Although you can manually enter the data, it is also easy to transfer them. This speeds up the process so you don’t have to stress. It will accept these types of files when they import:
You have the decision of choosing a pre-generated subject line , or making your own. If you create one, you have to wait for verification by the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat or by email, you’ll get their input. All subscription plans can use these services. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. Where Do I Find My AWeber Consumer Key
If you’re new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This makes sure that users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat or via email.
With the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The company’s logo will appear every time you’ll mail an email. Features such as A/B testing will not be available, however, you can start your marketing from here.
To purchase the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also view the data of your own campaign as it is being implemented and also where they came from. One way or another, these additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you have access to essential vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan when you don’t have the funds to purchase. The best part, customer service is readily available. For those who have no marketing background, their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in a paid subscription It’s affordable too. The cost is not excessive, and you can benefit from the campaign you make.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Commonly Asked Questions (FAQs) Where Do I Find My AWeber Consumer Key
What exactly is Aweber?
An email-based marketing service is a must designed for businesses or digital marketers. Whether you are a beginner or experienced it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress and many more. Some of them require an additional widget or coding to make the integration smooth.
Does Aweber provide customer service?
They offer it. The customer service of Aweber is available during business hours via phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts using a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.