ECommerce and Email Marketing go together. In running the online business, you have the ability to promote your store in the way you wish to.
It may seem straightforward, but it’s actually not. You engage with customers and go through social media and blog posts, and much more. You also have the chance of making a sale following the advertisement. One method to promote is to use email marketing.
Today, even a static newsletters aren’t enough to attract interest. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Where Do I Get My AWeber Api Key
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It allows users to create newsletters and campaigns for any service or product based in HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. When the email is sent to recipients, you can look at the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to create a fresh appearance. You can alter the colors as well as the font or style. When you can, coding your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you can change the content from the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This provides immediate updates to subscribers through emails instead of the website.
There’s a catch, though. Not all email templates can be used with RSS feed.
If you decide to use a template, be certain to select one that can also work with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.
You can design the heading the font, style, and color. Photos can also be used here to make the page appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Plus points for including the landing page of the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content in the email itself. Think live survey results and scores from sports games or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one is most effective, and can be utilized as the basis for any future email campaigns.
It is attainable to discover data like CTA in the event that you change an element of the design. It is possible to test this by trying out three emails , mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you’ll need to go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. The issue is when users select and mix segments.
The method they use at least is sending emails to various lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you get here can be used for future campaigns. Depending on what they do you could make use of Aweber for more effective results.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, and so on. Where Do I Get My AWeber Api Key
If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags will decide which emails are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with the form. Although you can manually enter the information, it’s easy to transfer them. It will speed up the process , so you don’t have to tension. They will accept the following file types when they import:
You have the decision of choosing an already-generated subject line or making your own. If you create one, you have to wait for verification from the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from these services. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. Where Do I Get My AWeber Api Key
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support via chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The watermark of the company will be present every time you’ll mail an email. Features like A/B testing may not be available, however, you can begin your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they come from. One way or another the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you get access to vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well with the free plan when you don’t have enough funds to purchase. The best part is that service for customers is always available. For those with no marketing background, their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in an paid plan It’s affordable too. Not too much and you will benefit from the campaign you make.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Commonly asked questions (FAQs) Where Do I Get My AWeber Api Key
What exactly is Aweber?
Aweber is an email marketing platform for businesses and digital marketers. No matter if you’re a beginner or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM like Salesforce, web builders such as Wix and WordPress and more. Some of them require an additional widget or programming to make the integration smooth.
Does Aweber provide customer support?
They can. Customer support on Aweber is available during business hours via chat, phone or email. It also offers its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts using the form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to work with Facebook Analytics as well.