ECommerce and Email Marketing go in tandem. When you manage an online store, you’re given the ability to promote your store the way you want to.
On paper, it may sound easy, but it isn’t. You engage with customers, go through social media, review blog posts, and more. There’s also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletters aren’t enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Where Do You Get Your AWeber Code
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service built upon HTML templates. As an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to give a modern appearance. You can tweak the colors as well as the font or style. When you can, coding your own template also works.
RSS for Email Templates
For bloggers who have a blog, you can convert the content of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any content with already an RSS feed. This gives instant notifications to subscribers via email instead of going to the site.
There’s a caveat. Not all email templates work with an RSS feeds.
So when you choose the template, make sure to find one that can also work with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions blocking the sign-up form. It’s all it takes is to allow users to provide their information.
You can create the heading and font, style and color. Images can be utilized in this section to make the site look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll have to develop as time goes by. Bonus points for having on a landing page an email marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content in an email. Consider live results from surveys, sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part is most effective, and will be used to determine the best option to send out future emails.
There is a possibility of locating data such as CTA when you alter an element or design. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no restriction on how the tests would go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The method they use at a minimum is to send emails to several lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you get will be useful in future campaigns. Based on the type of campaign they are, you can utilize Aweber for better outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchase made, and so on. Where Do You Get Your AWeber Code
When a subscriber clicks the link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create a list of up to 10 contacts with the form. While you can manually input the details, it’s also feasible to upload them instead. It will speed the process and that you don’t experience the stress. They will accept the following file types when importing:
You can choose between making use of a pre-generated subject line or creating your own. Except when making one, you must wait for verification from Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat, or by email, you’ll have their help. All subscription plans can use these services. Email and live chat support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Where Do You Get Your AWeber Code
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available here. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support via phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear every time you send an email. Features such as A/B testing will not be available, however, you can begin your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also view the data from your campaign in action and where they came from. In some way or other, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you have access to essential vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The best part is that the customer support is available 24/7. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid subscription it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you will create.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) Where Do You Get Your AWeber Code
What is Aweber?
An email-based marketing service is a must designed for companies or digital marketers. Whether you are a beginner or experienced it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998, and it helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress and many more. Certain of them may require a dedicated widget or additional code to ensure seamless integration.
Does Aweber provide support for customers?
They offer it. The customer service of Aweber is available during business hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts with an online form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will begin by applying tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.