ECommerce and Email Marketing go together. In running your own online shop, you’re given the option of marketing the store the way you want to.
It could sound straightforward, but it’s actually not. It’s about engaging with customers, go through social media, review blog posts, and much more. There’s also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter isn’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Where Find My AWeber Api
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service that are based in HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. Once the email has been sent to subscribers, you can view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh style. You can change the color as well as the font or style. If you are able to code your own template also works.
RSS for Email Templates
For those running a blog, you are able to transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. It provides instant notifications to subscribers via email instead of going to the website.
There’s a caveat, however. Not all email templates work with RSS feeds.
If you decide to use the template, make certain to select one that can also work with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They capture data, and no distracting elements are blocking the registration form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to work with Google Analytics, it is not currently possible. This is a feature that they will must work on as time goes by. Plus points for including a landing page for the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content within the email itself. Think live survey results, sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part performs best, and it can be used to determine the best option to send out future emails.
There is a possibility of locating details like CTA in the event that you change an element in the layout. It is possible to try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments for any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. The issue is when users select to mix and match segments.
The solution they can use at the very least is to send emails to several lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized for future campaigns. Depending on what they do, you can use Aweber for more effective outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, etc. Where Find My AWeber Api
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags will determine which emails are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts via a form. Although you can manually enter the data, it is also easy to transfer them. This speeds up the process so that you don’t experience the anxiety. They accept these file types for import:
You can choose between using an already-generated subject line or making your own. In the event of creating one, you must wait for confirmation from your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat, or via email, you’ll be able to have their help. All subscription plans can use them. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Where Find My AWeber Api
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This ensures that the users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone or via email.
In the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The company’s watermark will be present every time you send an email. Features like A/B testing may not be available, however, you can start your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also see the results of your campaign in action and where they came from. In one way or another the additional features will significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you have access to the most essential features.
The main selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even in the absence of budget to spend on. The best part, the customer support is available 24/7. If you don’t have a experience in marketing the Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid plan It’s affordable too. It’s not too expensive and you will get the best out of the campaign you develop.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) Where Find My AWeber Api
What is Aweber?
An email-based marketing service is a must for companies as well as digital marketing. If you’re a novice or seasoned professional you can make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need an additional widget or coding to make the integration smooth.
Does Aweber have customer service?
They can. Customer support on Aweber is available during business hours via phone, chat or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts using the form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.