ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’re given the power to market the store however you would like to.
In writing, this may appear simple, but it’s not. You engage with customers by using social media, interact with them and blog posts, and so on. There is also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter is not enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Where On Support Page Is Chat Icon For AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service based upon HTML templates. Being an online platform uses automation to create a simple campaign. When the email is delivered to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to give a modern look. You can alter the colors, font, or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For bloggers who have blogs, you can transform the contents of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. It provides instant updates to subscribers via email instead of going to the website.
There’s a caveat. There aren’t all templates for email that can be used with RSS feeds.
If you decide to use a template, be certain to select one that works with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. All it does is allow users to provide their information.
You can design the heading the font, style, and the color. Images can be utilized in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to work with Google Analytics, it is not currently possible. It’s a feature they must work on in the future. Bonus points for having on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys and scores from sports games, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part performs best, and it can be utilized as the basis to send out future newsletters.
It’s possible to find information like CTA when you alter one particular aspect or design. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. The issue is when users select to mix and match segments.
The workaround they have at a minimum is to send emails to several lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Based on the type of campaign they are, you can utilize Aweber for better results.
You can automate the marketing via email process by designing the sales funnels of your choice. These are sent in response to user actions: email opens and clicks on links, website visits, purchases made, etc. Where On Support Page Is Chat Icon For AWeber
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags can decide the emails that are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts with an online form. Although you can manually enter the details, it’s also possible to import them instead. This speeds up the process , so you don’t have to stress. They accept these file types for import:
You have the decision of using an already-generated subject line or making your own. Except when making one, you have to wait for verification by your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. Where On Support Page Is Chat Icon For AWeber
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This ensures that the users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer support by chat, phone, or email.
In the Free Plan, you get to use Aweber without cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear every time you’ll mail an email. Features such as A/B testing will not be available, however, you can begin your marketing here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the results of your campaign and see where they come from. One way or another these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you have access to essential vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the funds to purchase. The best part, service for customers is always available. For those who have no marketing background, their Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in an paid plan it’s priced reasonably. The cost is not excessive, and you can make the most of the campaign you create.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Frequently asked questions (FAQs) Where On Support Page Is Chat Icon For AWeber
What exactly is Aweber?
An email-based marketing service is a must for companies or digital marketers. If you’re a novice or veteran, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional programming to ensure seamless integration.
Does Aweber offer customer support?
They offer it. The customer service of Aweber is available during business hours via phone, chat or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts through the form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will start by applying a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.