ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’re given the option of marketing the store in the way you wish to.
It could sound simple, but it’s not. You engage with customers, go through social media and blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Which Is Better AWeber Or Carter Carburetor For Toyota
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any service or product built upon HTML templates. As a platform, it makes use of automation to create a simple campaign. After the email is sent to the subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated style. You can tweak the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you are able to convert the content of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. It provides instant updates to subscribers through email instead of going to the site.
There’s a caveat. There aren’t all templates for email that can be used with RSS feeds.
If you decide to use a template, be certain to select one that works with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They collect data and do not have distracting elements hindering the registration form. All it does is allow subscribers to fill in their information.
You can design the heading the font, style, and color. Images can be utilized to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to be integrated with Google Analytics, it is not currently possible. This is a feature that they will need to work on as time goes by. Bonus points for having the landing page of the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in the email itself. Consider live results from surveys as well as sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one performs best, and it is utilized as the basis for any future email campaigns.
It is attainable to discover data like CTA when you alter one particular aspect or design. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject within your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The solution they can use at least is sending emails to various lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized in future campaigns. Based on what they accomplish you could utilize Aweber for more effective results.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on user actions: email opens, link clicks, site visits, purchases made, and so on. Which Is Better AWeber Or Carter Carburetor For Toyota
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent out to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build a list of up to 10 contacts via the form. While you can manually input the data, it is also easy to transfer them instead. This speeds up the process , so that you don’t experience the stress. They will accept the following file types for import:
You can choose between choosing a pre-generated subject line , or making your own. If you create one, you need to wait for verification from Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat, or via email, you’ll be able to get their input. All subscription plans can use these services. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. Which Is Better AWeber Or Carter Carburetor For Toyota
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear every time you send an email. Features such as A/B testing will not be usable, but you can start your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also see the results of your campaign as it is being implemented and also where they come from. In one way or another the additional features will assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to the most essential features.
The main selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have the budget to spend on. The best part, service for customers is always available. If you don’t have a prior experience in marketing the Knowledge Base can give you sufficient information to answer that.
When subscribed to an paid plan, it’s reasonably priced too. It’s not too expensive and you will benefit from the campaign you make.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Which Is Better AWeber Or Carter Carburetor For Toyota
What is Aweber?
An email-based marketing service is a must for entrepreneurs or digital marketers. If you’re a novice or veteran it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and many more. Some of them require an additional widget or coding to ensure seamless integration.
Does Aweber offer customer service?
They offer it. Customer service on Aweber is available during working hours by phone, chat or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts through an online form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.