Which Is Better AWeber Or Icontact

aweber-review

ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’re given the power to market the store however you would like to.

On paper, it could seem easy, but it isn’t. Customers interact with you by using social media, interact with them and blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.

These days, even the static newsletters aren’t enough to grab one’s attention. If you have a plan in your mind, send a message to Aweber.

This review will talk about Aweber the way email marketing works, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Which Is Better AWeber Or Icontact

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates might appear outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any service or product based in HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you are able to view the data through their statistics.

Which Is Better AWeber Or Icontact

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to create a fresh appearance. You can change the color as well as the font or style. If you are able to code your own template this is also possible.

RSS feed to Email Templates

For bloggers who have blogs, you can change the content from the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any content with the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.

There’s a caveat. Some email template templates work with RSS feed.

When you select the template, make sure you choose one that is compatible with them. If you don’t, the template could still be used without the templates.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. All it does is allow users to provide their information.

The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized here to make the page look professional for potential subscribers.

But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Also, points for incorporating a landing page for an email marketing platform at least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.

This incorporates the use of dynamic content in emails themselves. Imagine live survey results, sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one performs best, and it will be used as the one for any future emails.

It is attainable to discover data such as CTA when you change a particular part in the layout. You can test this by experimenting with three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.

There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.

To segment the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.

The workaround they have at a minimum is to send emails to various lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • History of an individual’s activity

The information you gather will be useful in future campaigns. Based on what they accomplish, you can make use of Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchase made, and so on. Which Is Better AWeber Or Icontact

If a subscriber clicks on a link, Aweber assigns tags for the subscriber. Tags can be used to decide which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to build lists of up to 10 contacts via the form. While you can manually input the details, it’s also possible to import them. It will speed the process and you don’t have to stress. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line or making your own. If you create one, you need to wait for verification by Aweber. Aweber team. It could take a day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans can use them. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. Which Is Better AWeber Or Icontact

If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This will ensure that people have an idea of what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer service via chat, phone, or email.

Free Plan

In the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will be present every time you’ll mail an email. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.

Pro Plan

In the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber to request a quote

With this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also see the results of your campaign and see where they come from. One way or another the additional features will assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to vital features.

The most important selling point is the numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The best part is that customer service is readily available. If you don’t have a marketing background Their Knowledge Base can give you sufficient information to answer that.

When subscribed to an paid plan, it’s reasonably priced too. Not too much but you’ll get the best out of the campaign you create.

Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.

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Frequently Asked Questions (FAQs) Which Is Better AWeber Or Icontact

What is Aweber?

Aweber is an email marketing platform that is suitable for businesses and digital marketers. No matter if you’re a beginner or veteran, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped companies regardless of size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce websites like Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to ensure seamless integration.

Does Aweber offer support for customers?

They can. Customer support on Aweber is accessible during business hours via phone, chat or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts using the form. If you’re able to manually input the information manually.

Can you delete a list on Aweber?

Yes. You must disable the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at any time.

How do campaigns function within Aweber?

Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work with Facebook Analytics as well.

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