Which Is Better AWeber Or Mailchimp

aweber-review

ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you have the power to market the store the way you want to.

It could appear simple, but it’s not. Customers interact with you, go through social media and blog posts, and much more. There is also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.

These days, even the static newsletters aren’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.

This review will cover Aweber and how it works with email marketing, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Which Is Better AWeber Or Mailchimp

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates may look out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service that are based in HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you can view the information through their stats.

Which Is Better AWeber Or Mailchimp

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to give a modern style. You can alter the colors, font, or style. When you can, coding your own template also works.

RSS feed to Email Templates

For those running a blog, you can convert the content of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant updates to subscribers through emails instead of the site.

There’s a catch, though. Some email template templates can be used with an RSS feeds.

When you select a template, be sure you choose one that works with them. If not, the template can still be used without them.

Builder of the Landing Page

Landing Pages are among the latest features introduced in Aweber. They collect data and there are no distractions taking away from the registration form. It’s just a way to let users to provide their information.

The heading can be designed by you. You can choose the font the font, style, and the color. Photos can be also used here to make the page look professional to potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time passes. Bonus points for having on a landing page an email marketing platform at least.

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AMP for Email

Aweber has the advantage of using new technologies like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.

It also combines using dynamic content in the email itself. Imagine live survey results, sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails is most effective, and is used as the one for future emails.

It is attainable to discover details such as CTA in the event that you change one particular aspect or design. You can test this by trying out three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.

There is no limit in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.

To divide the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.

The method they use at least is sending emails to multiple lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • The history of an individual’s activities

The information you get will be useful for future campaigns. Based on what they accomplish, you can make use of Aweber for better results.

Marketing Automation

You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens or clicks on links, site visits, purchase made, etc. Which Is Better AWeber Or Mailchimp

When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags can determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to build an unlimited list of 10 contacts via the form. While you can manually input the details, it’s also feasible to upload them. This speeds up the process , so you won’t feel the anxiety. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using a pre-generated subject line , or making your own. Except when making one, you must wait for verification from Aweber. Aweber team. It can take a day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what is different from other companies. Whether you’re on the phone, live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. Which Is Better AWeber Or Mailchimp

If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This ensures that the users have an idea of what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via chat, phone, or via email.

Free Plan

With the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s logo will be present every time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can begin your marketing here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts Contact Aweber for a price

In this plan, you will have access to A/B tests and more essential features like marketing automation. You can also view the results of your campaign and see where they came from. In some way or other, these additional features will assist you in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and have access to essential vital features.

The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even in the absence of budget to invest in. The best part, service for customers is always available. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover the basics.

If you’re enrolled in a paid subscription, it’s reasonably priced too. Not too much but you’ll make the most of the campaign you make.

Aweber can be the go-to email marketing platform for beginning marketer or businessperson.

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Most Frequently Asked Questions (FAQs) Which Is Better AWeber Or Mailchimp

What exactly is Aweber?

The Aweber platform for email marketing is designed for entrepreneurs and digital marketers. No matter if you’re a beginner or experienced, you can make your campaign more visible to all potential customers. The company was established in 1998, and it helped companies regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce websites like Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional coding to make the integration smooth.

Does Aweber have customer service?

They offer it. Customer support on Aweber is available during working hours via chat, phone, or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts through a form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at any time.

How do campaigns function within Aweber?

Campaigns within Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.

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