ECommerce and Email Marketing go together. When you manage the online business, you have the ability to promote your store in the way you wish to.
It may appear straightforward, but it’s actually not. It’s about engaging with customers and go through social media, review blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter is not enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Who Created AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any service or product built upon HTML templates. As an online platform uses automation to create a simple campaign. When the email is sent to recipients, you can look at the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified for an updated look. You can tweak the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
For those running a blog, you are able to change the content from an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This gives instant updates to subscribers through email instead of going to the website.
There’s a catch, though. Some email template templates are compatible with RSS feeds.
When you select a template, be certain to select one that can also work with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They collect data and there are no distractions taking away from the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading, font, style, and the color. Photos can also be used here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on in the future. Bonus points for having a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Consider live results from surveys and scores from sports games as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one is most effective, and is used as the one to send out future newsletters.
It is attainable to discover information like CTA when you alter a particular part or design. It is possible to try this by testing three emails , mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit on how the tests would go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To divide the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users choose and mix segments.
The method they use at least is sending emails to multiple lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you gather here can be used for future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for better outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, and so on. Who Created AWeber
When a subscriber clicks an email link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create an unlimited list of 10 contacts using a form. While you can manually input the information, it’s feasible to upload them instead. It will speed the process and you won’t feel the anxiety. It will accept these types of files when importing:
You have the decision of using an already-generated subject line or creating your own. Except when making one, you need to wait for confirmation from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone, live chat, or email, you can get their input. Every subscription plan can benefit from these services. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. Who Created AWeber
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers you’ll cater to. All plans have access to 24/7 customer support by phone, chat, or email.
In the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear every time you mail an email. Features like A/B testing won’t be available, however, you can begin your marketing from here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they come from. In one way or another, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to essential vital features.
The main selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the budget to spend on. The best part is that service for customers is always available. For those with no experience in marketing Their Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in an paid plan It’s affordable too. Not too much but you’ll benefit from the campaign you’ll make.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Commonly asked questions (FAQs) Who Created AWeber
What exactly is Aweber?
An email-based marketing service is a must that is suitable for companies and digital marketers. Whether you are a beginner or veteran it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped companies regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or code to make the integration smooth.
Does Aweber provide customer support?
They can. Customer service on Aweber is available during business hours via phone, chat, or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts through the form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.