ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’ll have the ability to promote your store however you would like to.
It may appear straightforward, but it’s actually not. It’s about engaging with customers, go through social media, review blog posts, and much more. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter is not enough to attract attention. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Who Is The Top Affiliate With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service that are based in HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you are able to view the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to create a fresh look. You can tweak the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
If you run blogs, you can convert the content of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This gives instant updates to subscribers via emails instead of the site.
There’s a catch, though. Some email template templates are compatible with an RSS feed.
If you decide to use a template, be sure you choose one that is compatible with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They capture data, and do not have distracting elements blocking the registration form. It’s just a way to let subscribers to fill in their information.
You can design the heading and font, style and color. Photos can also be used to create a page that will look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time goes by. Also, points for incorporating the landing page of the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Think live survey results and scores from sports games, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one is most effective, and is used to determine the best option for future emails.
It is attainable to discover information such as CTA when you change one particular aspect in the layout. You can try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.
The solution they can use at the very least is to send emails to multiple lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you get will be useful in future campaigns. Depending on what they do you could utilize Aweber for better outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. Who Is The Top Affiliate With AWeber
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create an unlimited list of 10 contacts with the form. Although you can manually enter the information, it’s possible to import them. It speeds up the process so that you don’t experience the stress. They will accept the following file types for import:
You have the option of using a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for confirmation by your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. Who Is The Top Affiliate With AWeber
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This ensures that the users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer support by phone, chat, or email.
In the Free Plan, you get access to Aweber for free. However, you’re only limited up to 500 people on the list. The company’s logo will be present every time you’ll send an email. Features like A/B testing won’t be usable, but you can start your marketing from here.
To purchase the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also see the data from your campaign in action and where they came from. In one way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you get access to the most essential features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well with the free plan in the absence of funds to purchase. The best part, the customer support is available 24/7. If you don’t have a experience in marketing Their Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in a paid subscription it’s priced reasonably. Not too much and you will make the most of the campaign you’ll create.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Commonly Asked Questions (FAQs) Who Is The Top Affiliate With AWeber
What is Aweber?
An email-based marketing service is a must for businesses or digital marketers. If you’re a novice or experienced you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress, etc. Some of them will need an additional widget or code to make the integration smooth.
Does Aweber have support for customers?
They do. Customer service on Aweber is accessible during business hours by phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts with an online form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.