ECommerce and Email Marketing go together. In running an online store, you’re given the ability to promote your store however you would like to.
In writing, this may sound simple, but it’s not. Customers interact with you by using social media, interact with them and blog posts, and so on. There is also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber the way email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Who Is Using AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It lets users create campaigns and newsletters for any service or product that are based on HTML templates. Being an online platform that makes use of automation to create a simple campaign. Once the email has been sent to the recipients, you can look at the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable for an updated style. You can tweak the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS for Email Templates
If you run blogs, you can convert the content of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.
There’s a caveat, however. Not all email templates can be used with an RSS feeds.
When you select the template, make sure you choose one that can also work with them. If not, the template can be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and do not have distracting elements taking away from the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading, font, style, and the color. Images can be utilized to create a page that will look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not possible at the moment. It’s a feature they must work on as time goes by. Bonus points for having on a landing page the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Imagine live survey results, sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails performs best, and it will be used as the one for future newsletters.
It is attainable to discover data like CTA when you alter an element in the layout. You can try this by testing three emails , mixing and match. Most email marketing tools follow three variations as the standard for industry.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you need to visit the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select and mix segments.
The workaround they have at a minimum is to send emails to various lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Based on the type of campaign they are you could make use of Aweber to get better outcomes.
You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings, link clicks, site visits, sales made, etc. Who Is Using AWeber
When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts via a form. Although you can manually enter the data, it is also feasible to upload them. It will speed up the process so you don’t have to tension. They accept these file types when importing:
You can choose between choosing a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for verification from your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans can use them. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. Who Is Using AWeber
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are available here. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer service via phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll make an electronic mail. Features such as A/B testing will not be available, but you can start your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also the source of these data. In some way or other, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you have access to essential vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even in the absence of funds to purchase. The best part is that customer service is readily available. For those with no prior experience in marketing the Knowledge Base can give you enough details to help you understand that.
When subscribed to an paid plan it’s priced reasonably. The cost is not excessive and you will get the best out of the campaign you make.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Frequently asked questions (FAQs) Who Is Using AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for businesses and digital marketers. If you’re a novice or seasoned professional it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional coding to make the integration smooth.
Does Aweber have customer support?
They do. Customer support on Aweber is available during business hours via chat, phone or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts through a form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.