ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’re given the option of marketing the store the way you want to.
It might sound easy, but it isn’t. Customers interact with you, go through social media and blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter isn’t enough to grab one’s attention. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Why Are My Legacy Messages Not Sending In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service built upon HTML templates. Since it is an online platform uses automation to create a simple campaign. When the email is sent to subscribers, you can view the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized for an updated appearance. You can change the color and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you can convert the content of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feeds.
If you decide to use a template, be sure to find one that works with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They capture data, and no distracting elements are hindering the registration form. It’s all it takes is to allow subscribers to give their details.
You can create the heading the font, style, and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Plus points for including the landing page of the email marketing system at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results, sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and will be utilized as the basis for any future newsletters.
It is attainable to discover details like CTA in the event that you change a particular part in the layout. You can try this by testing three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no restriction in how the tests could go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need to visit your “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users select the segments and then mix them.
The method they use at least is sending emails to various lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you gather will be useful in future campaigns. Based on what they accomplish you could make use of Aweber for more effective results.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchases made, and so on. Why Are My Legacy Messages Not Sending In AWeber
If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create a list of up to 10 contacts using an online form. While you can manually input the details, it’s also feasible to upload them. This speeds up the process , so you don’t have to tension. It will accept these types of files when importing:
You have the decision of using a pre-generated subject line or making your own. Except when making one, you have to wait for confirmation from your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling, live chat, or by email, you’ll get their input. All subscription plans can use these services. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. Why Are My Legacy Messages Not Sending In AWeber
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are all available on this page. This will ensure that people know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also view the data from your campaign in action and the source of these data. In one way or another these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you have access to vital features.
The most important selling point is its many templates, data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan in the absence of funds to purchase. The best part is that service for customers is always available. For those with no experience in marketing Their Knowledge Base can give you enough information to cover that.
When subscribed to a paid subscription It’s affordable too. It’s not too expensive, and you can get the best out of the campaign you’ll develop.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Frequently asked questions (FAQs) Why Are My Legacy Messages Not Sending In AWeber
What is Aweber?
An email-based marketing service is a must for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional you can make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress and many more. Certain of them may require a dedicated widget or additional programming to make the integration smooth.
Does Aweber have customer support?
They offer it. Customer support on Aweber is available during business hours by phone, chat or email. It also offers its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts with the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. On Subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.