ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’re given the ability to promote your store in the way you wish to.
On paper, it could seem simple, but it’s not. It’s about engaging with customers and go through social media and blog posts, and more. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter is not enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Why Are Subscribers Still Getting Email Confirmation Messege AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service that are based upon HTML templates. Since it is an online platform that makes use of automation to make a streamlined campaign. Once the email has been sent to subscribers, you are able to view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to give a modern look. You can tweak the colors, font, or style. If you are able to code your own template also works.
RSS for Email Templates
For bloggers who have blogs, you can convert the content of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feed.
So when you choose the template, make certain to select one that can also work with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and do not have distracting elements taking away from the registration form. All it does is allow users to provide their information.
You can create the heading the font, style, and color. Photos can be also used here to make the page look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to work with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time goes by. Bonus points for having on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content in emails themselves. Think live survey results and scores from sports games or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part performs best, and it is used to determine the best option for any future newsletters.
There is a possibility of locating details such as CTA when you alter a particular part of the design. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction on how the tests would go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The solution they can use at least is sending emails to various lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better results.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings or clicks on links, site visits, sales made, etc. Why Are Subscribers Still Getting Email Confirmation Messege AWeber
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via the form. Although you can manually enter the information, it’s easy to transfer them. It speeds the process and you won’t feel the stress. It will accept these types of files when importing:
You have the decision of making use of an already-generated subject line or creating your own. Except when making one, you have to wait for confirmation from the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Email and live chat support is available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. Why Are Subscribers Still Getting Email Confirmation Messege AWeber
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This ensures that the users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat, or email.
With the Free Plan, you get to use Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s watermark will be present every time you mail an email. Features such as A/B testing will not be available, however, you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also see the data from your campaign in action and where they came from. In one way or another, these additional features will assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and have access to essential vital features.
The most important selling point is its many templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan in the absence of budget to invest in. The best part, service for customers is always available. For those who have no experience in marketing, their Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid plan It’s affordable too. Not too much and you will make the most of the campaign you will create.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) Why Are Subscribers Still Getting Email Confirmation Messege AWeber
What is Aweber?
Aweber is an email marketing platform that is suitable for businesses or digital marketers. Whether you are a beginner or seasoned professional you can make your campaign more visible to any potential audience. The company was established in 1998 and has helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional programming to facilitate the integration.
Does Aweber offer customer service?
They offer it. Customer support on Aweber is available during business hours via chat, phone or via email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts with an online form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.