ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you have the option of marketing the store however you would like to.
It could appear easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter isn’t enough to grab one’s attention. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Why Can I Only See One List In The WordPress AWeber Widget
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It allows users to create campaigns and newsletters for any item or service built on HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the recipients, you can look at the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to create a fresh style. You can tweak the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For bloggers who have a blog, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate notifications to subscribers via emails instead of the website.
There’s a catch, though. Not all email templates are compatible with RSS feed.
So when you choose a template, be certain to select one that is compatible with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They capture data, and do not have distracting elements taking away from the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Images can be utilized here to make the page look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not yet possible. It’s something they’ll need to work on in the future. Plus points for including the landing page of the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content in the email itself. Consider live results from surveys, sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one does the best job, and is used as the one for future email campaigns.
It is attainable to discover data like CTA when you alter a particular part or design. You can try this by testing three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit on how the tests would go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any subject in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you have go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The workaround they have at least is sending emails to several lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The data you collect will be useful for future campaigns. Based on what they accomplish, you can use Aweber for more effective outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchases made, and so on. Why Can I Only See One List In The WordPress AWeber Widget
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create a list of up to 10 contacts using a form. While you can manually input the information, it’s feasible to upload them. It will speed the process and that you don’t experience the tension. They accept these file types when they import:
You have the decision of using a pre-generated subject line or making your own. In the event of creating one, you need to wait for verification by the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat, or by email, you’ll have their help. All subscription plans can use these services. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. Why Can I Only See One List In The WordPress AWeber Widget
If you’re new to the marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars can be found here. This makes sure that users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer support via phone, chat, or via email.
With the Free Plan, you get to use Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s logo will be present every time you send an email. Features such as A/B testing will not be available, however, you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also view the data of your own campaign as it is being implemented and also where they came from. One way or another the additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you get access to essential vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have the budget to spend on. The greatest part is that customer service is readily available. For those with no experience in marketing, their Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in an paid plan It’s affordable too. Not too much but you’ll benefit from the campaign you will make.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Commonly Asked Questions (FAQs) Why Can I Only See One List In The WordPress AWeber Widget
What exactly is Aweber?
Aweber is an email marketing platform for companies and digital marketers. No matter if you’re a beginner or veteran you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional code to make the integration smooth.
Does Aweber provide customer support?
They do. The customer service of Aweber is accessible during business hours by phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts with an online form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.