ECommerce and Email Marketing go in tandem. If you own an online store, you have the power to market the store however you would like to.
In writing, this may sound easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter is not enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Why Cant I Sign Up For AWeber Account
Pros
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- Cloud-based
- AMP to send emails
Cons
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber Features
Aweber can be described as an email marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any service or product based upon HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. When the email is sent to the subscribers, you are able to view the data through their statistics.
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Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to give a modern style. You can change the color, font, or style. When you can, coding your own template also works.
RSS for Email Templates
If you run a blog, you are able to transform the contents of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This provides immediate updates to subscribers through emails instead of the website.
There’s a catch, though. Not all email templates work with an RSS feeds.
So when you choose the template, make sure to find one that works with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and there are no distractions hindering the sign-up form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to be integrated with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time goes by. Also, points for incorporating the landing page of the email marketing system at the very least.
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AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in emails themselves. Consider live results from surveys as well as sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
A/B Testing
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one does the best job, and is utilized as the basis for any future email campaigns.
It’s possible to find details like CTA in the event that you change one particular aspect of the design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation on how the tests would go, giving freedom on the best approach. A big thumbs up for Aweber!
Data Segmentation
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments for any subject within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you need go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select to mix and match segments.
The solution they can use at the very least is to send emails to multiple lists. You can exclude lists from mailings, but you cannot exclude individual segments.
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Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are, you can use Aweber to get better outcomes.
Marketing Automation
You can automate the email marketing process by creating your own sales flowcharts. They are sent out based on user actions: email opens, link clicks, site visits, sales made, etc. Why Cant I Sign Up For AWeber Account
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts using a form. While you can manually input the data, it is also easy to transfer them instead. It speeds up the process , so that you don’t experience the tension. It will accept these types of files for import:
- XLS
- XLSX
- CSV
- TVS
- TXT
You can choose between choosing a pre-generated subject line or making your own. In the event of creating one, you must wait for confirmation by Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. Why Cant I Sign Up For AWeber Account
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This ensures that the users are aware of the things they can do in their marketing campaigns.
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Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support via chat, phone, or email.
Free Plan
With the Free Plan, you get access to Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear each time you mail an email. Features like A/B testing won’t be available, but you can start your marketing here.
Pro Plan
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they came from. One way or another the additional features will assist you in your marketing plan.
Conclusion
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and have access to essential vital features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The best part is that service for customers is always available. For those with no experience in marketing, their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid plan, it’s reasonably priced too. Not too much but you’ll get the best out of the campaign you will make.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
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Frequently Asked Questions (FAQs) Why Cant I Sign Up For AWeber Account
What exactly is Aweber?
An email-based marketing service is a must designed for businesses and digital marketers. Whether you are a beginner or veteran it is possible to help your campaign be more visible to all potential customers. The company was established in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or coding to make the integration smooth.
Does Aweber have customer support?
They offer it. Customer service on Aweber is available during working hours by phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through a form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign would begin by applying tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.