ECommerce and Email Marketing go together. If you own the online business, you’re given the power to market the store in the way you wish to.
On paper, it might seem straightforward, but it’s actually not. It’s about engaging with customers, go through social media reviewing blog posts and more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter isn’t enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Why Do My Photos Turn Upside Down In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It lets users create campaigns and newsletters for any item or service that are based on HTML templates. As an online platform that makes use of automation to create a more efficient campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to give a modern look. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For bloggers who have blogs, you can convert the content of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a caveat. Not all email templates can be used with RSS feeds.
When you select a template, be sure to find one that works with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and there are no distractions hindering the registration form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used to create a page that will look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. This is a feature that they will need to work on in the future. Also, points for incorporating the landing page of the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results as well as sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one does the best job, and can be used as the one to send out future email campaigns.
It’s possible to find details such as CTA when you alter one particular aspect or design. You can test this by experimenting with three emails as you mix and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There is no limit in how the tests could go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The method they use at a minimum is to send emails to multiple lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather here can be used for future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, sales made, and so on. Why Do My Photos Turn Upside Down In AWeber
When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via a form. Although you can manually enter the data, it is also easy to transfer them. It speeds up the process so that you don’t experience the stress. They will accept the following file types when importing:
You have the option of using an already-generated subject line or making your own. If you create one, you must wait for confirmation by Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone, live chat, or email, you can get their input. All subscription plans have the ability to use these services. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. Why Do My Photos Turn Upside Down In AWeber
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are available on this page. This ensures that the users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to other email marketing services is the amount of customers that you can cater to. All plans offer 24/7 customer support by phone, chat, or email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear each time you’ll mail an email. Features like A/B testing may not be available, however, you can begin your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the results of your campaign in action and where they came from. In some way or other, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to the most essential features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have enough funds to purchase. The best part is that the customer support is available 24/7. For those who have no prior experience in marketing, their Knowledge Base can give you enough information to cover that.
When subscribed to an paid plan, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you’ll develop.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Most Frequently asked questions (FAQs) Why Do My Photos Turn Upside Down In AWeber
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. Whether you are a beginner or experienced, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or programming to facilitate the integration.
Does Aweber offer customer service?
They offer it. The customer service of Aweber is available during business hours via phone, chat, or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts through the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin by applying an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.