ECommerce and Email Marketing go in tandem. In running an online store, you’re given the option of marketing the store in the way you wish to.
On paper, it might appear simple, but it’s not. You engage with customers by using social media, interact with them, review blog posts, and so on. You also have the chance of making a sale following the advertisement. One way to advertise is via email marketing.
Today, even a static newsletters aren’t enough to attract interest. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Why Does AWeber Have My Email Address Blocked Globally?
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any item or service that are based upon HTML templates. As a platform uses automation to make a streamlined campaign. Once the email has been delivered to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized for an updated style. You can tweak the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you can change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. It provides instant notifications to subscribers via email instead of going to the website.
There’s a caveat. There aren’t all templates for email that can be used with an RSS feed.
If you decide to use a template, be certain to select one that is compatible with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They capture data, and there are no distractions taking away from the sign-up form. It’s just a way to let subscribers to give their details.
You can create the heading and font, style and color. Images can be utilized here to make the page look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on in the future. Plus points for including a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content in an email. Think live survey results, sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one is most effective, and can be utilized as the basis for any future email campaigns.
It’s possible to find data like CTA when you change a particular part or design. You can test this by trying out three different emails while mixing and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any topic within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. The issue is when users choose to mix and match segments.
The solution they can use at the very least is to send emails to various lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you gather will be useful in future campaigns. Depending on what they do it is possible to make use of Aweber to get better results.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. Why Does AWeber Have My Email Address Blocked Globally?
When a subscriber clicks the link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using a form. Although you can manually enter the details, it’s also easy to transfer them instead. It will speed the process and you don’t have to stress. They accept these file types when importing:
You can choose between choosing a pre-generated subject line , or creating your own. In the event of creating one, you need to wait for verification by the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat, or via email, you’ll be able to have their help. All subscription plans can use them. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. Why Does AWeber Have My Email Address Blocked Globally?
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are all available on this page. This makes sure that users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer support by phone, chat or email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear each time you send an email. Features like A/B testing may not be available, however, you can begin your marketing from here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also view the data of your own campaign and see where they come from. In one way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you get access to the most essential features.
The most important selling point is its numerous templates, data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have the budget to spend on. The best part, the customer support is available 24/7. If you don’t have a experience in marketing Their Knowledge Base can give you enough information to cover that.
When subscribed to a paid plan, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you will create.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) Why Does AWeber Have My Email Address Blocked Globally?
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for businesses as well as digital marketing. No matter if you’re a beginner or seasoned professional it is possible to increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped businesses of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or coding to ensure seamless integration.
Does Aweber provide customer service?
They can. Customer service on Aweber is accessible during business hours via phone, chat or email. Aweber also has its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts through a form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will start with the application of an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.