Why Is AWeber So Expensive

aweber-review

ECommerce and Email Marketing go in tandem. When you manage an online store, you have the ability to promote your store the way you want to.

In writing, this could sound easy, but it isn’t. It’s about engaging with customers, go through social media reviewing blog posts and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.

Today, even a static newsletter isn’t enough to draw attention. When you have a strategy in mind, say hello to Aweber.

This review will talk about Aweber and how it works with email marketing, and what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber Why Is AWeber So Expensive

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates might appear out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any service or product that are based on HTML templates. Since it is an online platform uses automation to create a more efficient campaign. When the email is delivered to subscribers, you can view the data through their statistics.

Why Is AWeber So Expensive

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Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to give a modern look. You can tweak the colors and fonts, or even the style. If you are able to code your own template also works.

RSS for Email Templates

If you run a blog, you can change the content from the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any content with already an RSS feed. This gives instant notifications to subscribers via email instead of going to the website.

There’s a catch, though. Some email template templates can be used with an RSS feed.

When you select the template, make certain to select one that works with them. If you don’t, the template could still be used without the templates.

Builder of the Landing Page

Landing Pages are the newer features introduced in Aweber. They collect data and there are no distractions blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.

You can create the heading, font, style, and color. Photos can be also used to create a page that will look professional to potential subscribers.

But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Also, points for incorporating on a landing page the email marketing system at the very least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content in an email. Consider live results from surveys and scores from sports games as well as weather updates and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part is most effective, and can be used as the one for future emails.

It’s possible to find information like CTA in the event that you change a particular part in the layout. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.

There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. The issue is when users select the segments and then mix them.

The solution they can use at least is sending emails to several lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • An individual’s history of activities

The information you gather will be useful in future campaigns. Based on the type of campaign they are you could make use of Aweber for better results.

Marketing Automation

You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings or clicks on links, site visits, sales made, etc. Why Is AWeber So Expensive

When a subscriber clicks an email link, Aweber assigns tags for the subscriber. The tags can determine the emails that are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber lets you create an unlimited list of 10 contacts with the form. While you can manually input the data, it is also possible to import them. It speeds the process and you don’t have to stress. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using an already-generated subject line or making your own. If you create one, you need to wait for verification by the Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Why Is AWeber So Expensive

If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This ensures that the users know what they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll cater to. All plans have access to 24/7 customer support via chat, phone, or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear every time you send an email. Features like A/B testing may not be usable, but you can start your marketing from here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts Contact Aweber for a quote

With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also see the data of your own campaign and see where they came from. One way or another these features can greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you get access to vital features.

The most important selling point is its numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well with the free plan when you don’t have the budget to spend on. The best part, the customer support is available 24/7. If you don’t have a marketing background, their Knowledge Base can give you sufficient information to answer this.

If you’re enrolled in an paid plan it’s priced reasonably. The cost is not excessive, and you can get the best out of the campaign you’ll create.

Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.

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Most Frequently Asked Questions (FAQs) Why Is AWeber So Expensive

What is Aweber?

The Aweber platform for email marketing is designed that is suitable for entrepreneurs as well as digital marketing. If you’re a novice or veteran it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998, and it helped businesses regardless of size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and more. Certain of them may require an additional widget or programming to ensure seamless integration.

Does Aweber have support for customers?

They can. Customer service on Aweber is accessible during business hours by phone, chat or via email. It also offers its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts with the form. If you can manually input the data manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.

How do campaigns work within Aweber?

Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.

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