ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you have the ability to promote your store the way you want to.
It could sound straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.
Today, even a static newsletters aren’t enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way email marketing works, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Why Is My AWeber Going To Spam
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service built upon HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. When the email is delivered to recipients, you can look at the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to create a fresh look. You can change the color as well as the font or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
If you run blogs, you can convert the content of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any content with the existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.
There’s a catch, though. Some email template templates can be used with RSS feed.
So when you choose a template, be certain to select one that works with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They capture data, and do not have distracting elements taking away from the registration form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized here to make the page look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to be integrated with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time passes. Plus points for including a landing page for the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results and scores from sports games, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and can be used as the one for future email campaigns.
There is a possibility of locating data like CTA in the event that you change one particular aspect of the design. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no limitation in how the tests could go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you’ll need go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to various lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The data you collect here can be used in future campaigns. Depending on what they do it is possible to make use of Aweber to get better results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, sales made, etc. Why Is My AWeber Going To Spam
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. The tags can determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with the form. While you can manually input the data, it is also feasible to upload them. It speeds up the process so you won’t feel the stress. They accept these file types when importing:
You can choose between using an already-generated subject line or creating your own. Except when making one, you have to wait for verification by Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. Why Is My AWeber Going To Spam
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The main difference between these plans and existing email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support via phone, chat or email.
With the Free Plan, you get access to Aweber for free. However, you’re restricted up to 500 people on the list. The watermark of the company will be present every time you’ll send an email. Features like A/B testing won’t be available, but you can start your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also view the data of your own campaign in action and where they come from. One way or another these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you have access to the most essential features.
The major selling points are its many templates including data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have the budget to invest in. The best part, service for customers is always available. For those with no prior experience in marketing Their Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive, and you can benefit from the campaign you develop.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Why Is My AWeber Going To Spam
What exactly is Aweber?
Aweber is an email marketing platform for businesses or digital marketers. Whether you are a beginner or seasoned professional, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional programming to make the integration smooth.
Does Aweber have customer service?
They do. Customer support on Aweber is available during working hours via phone, chat or via email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with the form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.